Brands in the News

Student Loans and Buyer’s Regret

7 Apr , 2016  

One of the big issues in the U.S. today is student loans. People are astonished at the debt young people are dealing with, and presidential candidates are proposing various solutions that range from lower interest rates to debt forgiveness. This all makes sense. Student loan debt is increasing at a dramatic pace because colleges are […]

Brands in the News

Why Homeaway’s New Fee Makes Sense

29 Mar , 2016  

Home rental giant Homeaway recently began charging a new fee to travelers. This has caused an uproar in the rental world. Despite the initial adverse reaction, the fee is a smart idea. Homeaway is the largest home rental website in the world. It owns a range of sites including VRBO.com, homeaway.com, and vacationrentals.com. Collectively, there […]

Career Advice

Always Help a Friend’s Cause

9 Mar , 2016  

This week my daughter Claire and I have been asking local businesses to donate items for an upcoming silent auction event. In June, Claire will head to Panama on a service project with Amigos de Las Americas, a non-profit group that brings volunteer opportunities to high school and college students. To support the trip, the […]

Brands in the News

Playboy Wisely Covers Up

24 Feb , 2016  

Last October Playboy announced a dramatic and surprising change – the brand would no longer publish pictures of nude women. It was a shocking announcement. Playboy, after all, was a pioneer among adult magazines. When Hugh Hefner launched the magazine in 1953, its defining characteristic was racy photography. Many people wondered where Playboy was heading with […]

Super Bowl Ads

Super Bowl Advertising: 2016 Results

8 Feb , 2016  

Super Bowl 50 was a remarkable event for advertisers. Brands were reported to be paying $5 million or more to run spots during the game. Overall, it was an impressive collection of advertising. Many of the spots had strong branding and communicated a benefit. Compared to last year, there was a notable competitive tone. We […]

Super Bowl Ads

Super Bowl 50 Advertising: Pre-Game Outlook

4 Feb , 2016  

This will be a big year for Super Bowl advertising. There are more than forty companies trying to break through the clutter. Each one is paying about $5 million for a thirty-second spot. Here are things to consider as you watch this year’s Super Bowl: 1.Will the ad drive the business and build the brand? […]

Super Bowl Ads

Persil’s Super Bowl Statement

1 Feb , 2016  

There will be several new advertisers on the Super Bowl this year. One unfamiliar name is Persil ProClean, a brand that will be making a statement with its spot. Persil is an enormous global business. The washing detergent dates back to 1907 and now has global sales of more than one billion euros. The brand is […]

Super Bowl Ads

Super Bowl Ads: The Coming Storm

22 Jan , 2016  

People in Washington, Philadelphia and New York are waiting for what might be a historic storm. A few flakes are falling at the moment but not much. This will soon change. It is the same story for Super Bowl advertising. Just over two weeks to go and all is calm. Things are rather quiet on […]

Super Bowl Ads

Super Bowl Advice for Squarespace

18 Jan , 2016  

Last year, Squarespace ran the worst spot on the Super Bowl, according to the Kellogg Super Bowl Advertising Review. Take a look: Squarespace will be back on the Super Bowl again this year, spending at least $5 million for the opportunity, so I thought I would provide some advice.   Dear Squarespace Team— It is […]

Brands in the News

Chobani’s Dangerous Game

11 Jan , 2016  

Chobani is out this week with some bold new advertising. My assessment: this is a risky strategy. The new campaign from Chobani takes aim at yogurt giants Yoplait and Dannon, attacking their ingredients. Here are some highlights from the full-page newspaper ads Chobani ran yesterday: Look, there’s potassium sorbate as a preservative in Yoplait Greek 100. Potassium sorbate? Really? That stuff is […]