Career Advice

The Key to Career Success: Learn to Present Well

7 Jun 2023  

It is a time of new beginnings in the business world. College and MBA students are graduating and getting ready to start new jobs. Interns are trying to figure out where to show up and what to wear in the office. Even people who have been working for several years are finding new opportunities. Here […]

Brands in the News

Things Are Not Going Well at Tyson

17 May 2023  

I write about different companies in my blog and newsletter, and it is always interesting to watch how things develop. This week is a good time to check in on Tyson. Tyson’s Big Move In early October, Tyson announced that it was closing its Chicago office and consolidating operations in Springdale, Arkansas. This was a […]

Brands in the News

Branding Advice for Fifty Fifty

5 May 2023  

If you spend time on Tik Tok, you’ve probably heard the new song Cupid from K-Pop group Fifty Fifty. The new group is rocketing, climbing the charts and becoming a global brand in a stunningly short amount of time. With success comes challenges, so here is some branding advice for the group. The Fifty Fifty […]

Brands in the News

Brands in the News: Bud Light and Max

19 Apr 2023  

Two brands are getting a lot of attention this week: Bud Light and HBO Max. Here is my take on what’s happening. Bud Light You’ve probably read about the Bud Light situation. The brand sent custom cans to Dylan Mulvaney an outspoken trans influencer. This resulted in backlash from Kid Rock, Travis Tritt and others. […]

Brands in the News

A Ski Crash and Some Savvy Branding

4 Apr 2023  

There were big legal stories last week featuring two celebrities: Donald Trump and Gwyneth Paltrow. Both stories are a curious mix of legal issues and branding. Today I am going to focus on the Paltrow trial and highlight why it was such a branding triumph. Gwyneth Paltrow walks away from the case the victor with a […]

Brands in the News

Managing Expectations and Google’s Bard

24 Mar 2023  

This week Google released a new A.I. chat bot called Bard. The move is part of an epic competitive battle between technology giants. There seems to be a general consensus that A.I. will be a major part of life going forward, and the big players are fighting for leadership in the space. My friend and […]

Brands in the News

A Good Reminder from Goldman Sachs

6 Mar 2023  

Last week in my Marketing Strategy course we discussed new business strategy. There are different strategies for entering an established category. Perhaps the most difficult one is the attack the core. This approach rarely works but that doesn’t stop people from giving it a try, as Goldman Sachs reminded us last week. Attack the Core An attack […]

Super Bowl

2023 Super Bowl Advertising

13 Feb 2023  

The cost of a Super Bowl spot keeps increasing—with prices this year in the neighborhood of $7million for 30-seconds! With ever-increasing stakes, Super Bowl advertisers are investing more time and attention on the ads. The 2023 Super Bowl featured upbeat, safe advertising. The number of celebrities seemed to hit a new high, with many advertisers […]

Super Bowl

Are Super Bowl Ads Worth the Price?

10 Feb 2023  

The Kellogg Super Bowl Ad Review is just a few days away. Once again, a panel of Kellogg MBA students will evaluate all the spots to determine which ones worked and which ones didn’t. I do a host of talks and interviews before and after the Super Bowl. The question I get most often: Is […]

Super Bowl

A Debatable Move from M&Ms

6 Feb 2023  

It is Super Bowl ad season, a time when marketers work to create excitement and interest heading into the big game. One of the brands that has received a lot of attention this year is M&Ms. The brand is apparently in the middle of an elaborate stunt designed to create interest and excitement. It is […]

Presenting and Teaching

It Is Time to Drop the Zoom Events

19 Jan 2023  

The Super Bowl is coming up, and the Kellogg Super Bowl Advertising Review along with it. For me, it is a particularly busy and fun time of year. There are campaigns to study and brands to analyze. I speak at a lot of seminars and programs before and after the Super Bowl, discussing advertising trends, the […]

Brands in the News

2023 Brands to Watch

4 Jan 2023  

Happy New Year! Each year I pick a few brands to watch. These are brands that I think are heading into a particularly interesting year. Some have opportunities to break out, and some are likely to struggle. Here is my 2023 list. In a somewhat risky move, I’ll also include my stock market forecast at […]