In the Media

Tim is frequently quoted in the media. Here are some recent comments and articles:

 

CNBC
June 19, 2021
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Inc
June 17, 2021
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CNBC
April 7, 2021
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Washington Post, June 15, 2021
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WSJ, March 30, 2021
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Brink, March 24, 2021
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WSJ, February 19, 2021
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Bangkok Post, February 11, 2021
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Fast Company, February 7, 2021
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BBC, November 11, 2020
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Chicago Tribune, October 7, 2020
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August 25, 2020
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WBEZ, May 29, 2020
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Crain’s, May 8, 2020
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CBS, March 19, 2020
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CNBC, February 3, 2020
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NBC, August 30, 2019
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Fox, August 22, 2019
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Wall Street Journal, April 20, 2018
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Financial Times, January 29, 2018
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Associated Press, September 5, 2017
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Fortune, August 25, 2017
Article written with Julie Hennessy about social media and branding
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Los Angeles Times, August 25, 2017
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CNN Money, August 15, 2017
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Financial Times, July 27, 2017
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Fortune, July 6, 2017
Article on downside of expanding generic
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Reuters, February 28, 2017
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CNN, February 9, 2017
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Wall Street Journal, February 7, 2017
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New York Times, December 25, 2016
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Washington Post, November 17, 2016
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Kellogg Insight, November 2, 2016
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Crain’s Chicago Business, June 1, 2016
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Business Insider, May 17, 2016
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New York Times, May 15, 2016
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USA Today, April 26, 2016
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Chicago Tribune, January 19, 2016
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NBC, January 17, 2016
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NPR, January 5, 2016
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Huffington Post, December 18, 2015
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Fortune, December 16, 2015
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Wall Street Journal, November 25, 2015
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Chicago Tribune, August 22, 2015
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Marketing Daily, August 17, 2015
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Chicago Tribune, August 12, 2015
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Fortune, August 11, 2015
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Inc, July 8, 2015
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Fortune, June 24, 2015
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Forbes, June 1, 2015
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Marketplace, May 4, 2015
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Chicago Tribune, April 1, 2015
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Los Angeles Times, March 25, 2015
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Fortune, March 23, 2015
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MarketWatch, February 5, 2015
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Wall Street Journal, February 2, 2015
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CBS, February 1, 2015
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Reuters, January 29, 2015
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Daily North Shore, January 29, 2015
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“Chrysler’s Pentastar Logo Takes Backseat to FCA”
Detroit Free-Press, November 23, 2014
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“Going for Gold: Olympic Ad Winners and Losers”
Las Vegas Review-Journal, February 23, 2014
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“Super Spots”
First Business, January 31, 2014
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“Reborn, Dell Aims Message at Businesses”
New York Times, December 30, 2013
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“‘It’s Not Enough to be Just a Good Brand’”
Hindu Business Line, November 21, 2013
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Chicago Grid, August 7, 2013
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“And the Award Goes to…”
Kellogg School of Management, June 12, 2013
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Ad Week, March 21, 2013
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“The Real Reason We Love Some Brand Logos”
Time, March 4, 2013

 

“Pretty Smart Cookies Had Bright Idea During Super Bowl Blackout”
Chicago Tribune, February 5, 2013

 

“Pistachios Beat BlackBerry in Super Bowl’s Advertising Match”
Financial Times, February 5, 2013

 

“Best and Worst Super Bowl Commercials”
Fox News, February 4, 2013

 

“A Postgame Follow-Up on Super Bowl Commercials”
New York Times, February 4, 2013

 

“Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon”
Forbes, February 2, 2013

 

“A Corporate Heretic’s Secret to Success”
Crain’s Chicago, December 10, 2012

 

“Twinkies Could Be History”
ABC Chicago, November 15, 2012

 

“Forming a Bond with Brands”
Chicago Tribune, November 11, 2012

 

“The Best Defense”
strategy + business, November 2, 2012

 

“Sponsors Flee Disgraced Cyclist Armstrong”
Brisbane Times, October 18, 2012

 

“Beachbody the Folks Who Brought You Paul Ryan’s Abs”
Bloomberg Businessweek, September 6, 2012

 

“Ewanick’s Departure From GM And Renewed Questions About The CMO Role”
Forbes, August 2, 2012

 

“Chick-fil-A: Deep Fried Civil War”
Bloomberg BusinessWeek, August 2, 2012

 

“Chick-fil-A ignites culture wars”
NBC Nightly News, August 1, 2012

 

“G’day, London. Let Sydney be your Guide”
MarketWatch, July 24, 2012

 

“Lobster Council Wants Better Ads”
Morning Sentinel, June 12, 2012

 

“Obama Lures Donors with a Hollywood Sweepstakes”
NPR, May 10, 2012

 

“No Backing Away Now from ‘Forward’”
Chicago Tribune, May 7, 2012

 

“Twitter’s # Still Outweighs $”
Chicago Tribune, May 5, 2012

 

“J.C. Penney, Popchips Ads Spark Controversy”
NBC News, May 3, 2012

 

“Is Michael Douglas the Best Man for the FBI Brand?”
Forbes, February 28, 2012

 

“For Super Bowl Ads, No Standout Performer”
The New York Times, February 6, 2012

 

“Big Gamble on Super Ads”
Boston Herald, January 15, 2012

 

“Martha Stewart TV Show to End this Summer”
American Public Media, January 4, 2012

 

“It’s a Small World”
The Daily, November 26, 2011

 

“Israel, The Brand”
New York Jewish Week, November 14, 2011

 

“TeaParty.com: No Politics (Yet) Just Rock and Roll”
Fox Business, October 21, 2011

 

“No Stars for Netflix”
The Daily, September 20, 2011

 

“Analysis: Netflix’s New Name is Slow to Catch Hold”
Reuters, September 19, 2011

 

“Guinness Hopes to Make a Splash in U.S. Beer Market with New Lager”
NPR Marketplace, September 1, 2011

 

“From Boot Camp to C-Suite, Marine Duo Profits off Power Shots”
FOXBusiness, August 5, 2011

 

“Chick-fil-A Presents Chicagoans with a Brand New Experience”
Chicago Tribune, June 22, 2011

 

“Brands Cater to Gay Community”
NPR Marketplace, June 10, 2011

 

“Why Trump Has Already Won”
Fox Business, April 22, 2011

 

“Ronald McDonald Sidelined as Chain Touts Lattes”
Bloomberg, March 2, 2011

 

“Milt Rosenberg Show: 2011 Super Bowl Ads (36.9 MB mp3 file)”
WGN Radio, February 20, 2011

 

“HomeAway Apologizes after ‘Test Baby’ Furor”
Austin American Statesman, February 9, 2011

 

“Super Bowl Ad Message: Recession’s Over, Start Spending”
CNNMoney, February 7, 2011

 

“Chrysler looks to score with 2-minute Super Bowl Ad”
Reuters, February 4, 2011

 

“Super Bowl Ads Tell the Economy’s Story”
MarketWatch, February 4, 2011

 

“Before Sunday, a Taste of the Bowl”
The New York Times, February 3, 2011

 

“Insider Interview Series: Author of Breakthrough Marketing Plans Tim Calkins on Operations, Marketing and Strategy”
www.operationsmanager.com, January 28, 2011

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