Presenting and Teaching

Seven Things We Should Learn From Zoom Teaching

21 Jun , 2021  

This week I’m celebrating the end of a most unusual academic year – I just wrapped up my spring quarter courses. It was a busy twelve months: I taught a total of 10 courses in the Kellogg MBA program, including classes in Beijing, Miami, and Koblenz, Germany. Of the ten, four were in-person, five were […]

Career Advice

Financial Advice for Graduates – 2021

21 Jun , 2021  

Last week I attended the Kellogg School of Management’s commencement ceremony. It was a spectacular event: a beautiful day with blue skies and pleasant temperatures, inspiring speeches and enthusiastic graduates. Simply being there in-person felt like a gift. Each year I provide some financial advice to graduates. I am a marketing professor, not a finance […]

Politics

Defining the Republican Brand

6 May , 2021  

It is rare to see a brand face a clear positioning decision. In most situations, brands change gradually over time, with the brand leaders working to nudge perceptions one way or the other. A brand might want to seem a bit more inclusive or innovative or young. The Republican party is in a unique situation; […]

Brands in the News

Finally, Some Great Vaccine Marketing

13 Apr , 2021  

The COVID-19 pandemic has been marked by loss, lockdowns and a conspicuous, almost embarrassing lack of great marketing. In recent days, however, things are changing – some leading marketing companies are stepping up. It is not a minute too soon. The Need for Marketing Marketing shapes behavior. By identifying and tapping into needs and wants, […]

Presenting and Teaching

Learnings from Teaching a Hybrid Course

30 Mar , 2021  

I recently wrapped up the winter quarter and this week I’ve been reflecting on what I learned. It was a new experience because I was teaching my Marketing Strategy course in a hybrid format, with some students in the room and some elsewhere. Back in the fall I had a mix of in-person and Zoom […]

Politics

The Problems with Student Debt Forgiveness

24 Mar , 2021  

One of the most intriguing ideas floating around Washington these days is student debt forgiveness. Some politicians are arguing that the U.S. should forgive $50,000 of student debt per person. Other people think it would be better to forgive all the debt. It might be possible for Joe Biden to make such a move because […]