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Feel free to contact Tim if you have questions about this blog or would like to learn more about his programs. You can also reach him at (847) 467-3209.

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Conversation Across the Site

  • timcalkins { Balancing creativity and a product message is a huge challenge. You can see the framework we use at the Super Bowl Ad Review Site. Click... } – Five Remarkable Super Bowl Ads
  • Jeffrey S. Ball { I always find this an interesting struggle between creativity to cut through the clutter like most advertisers do for something like the Super Bowl vs... } – Five Remarkable Super Bowl Ads
  • Alex Butterman { For next year's competition, you should tackle the issue of getting Dominican Republicans to use seatbelts. From what I am hearing in the media, that... } – Notes from the Kellogg Healthcare Case Competition
  • Ted Morris { Interesting to see if these brands play out vis-a-vis the PIMS principles through to the end of 2017 } – Six Brands to Watch in 2017
  • timcalkins { This will indeed be interesting to watch. The presidency brings with all sorts of branding cues, which makes it very powerful. Brand Trump + Brand... } – 2017’s Brand to Watch: Donald Trump
  • Jill Carr { Hi Professor Calkins, What about the "brand" of the President of the United States? I feel as if there is also a brand image associated... } – 2017’s Brand to Watch: Donald Trump
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