Brands in the News

Looking Back on 2015’s Brands to Watch

23 Dec , 2015  

Last year, I identified five brands to watch in 2015. With the year winding down, this seems like a reasonable time to check in on them. I’ll post a list of brands to watch in 2016 on January 1. Lufthansa Lufthansa began 2015 facing some significant competitive challenges. The company needed to respond to the growth of both […]

Brands in the News

Tesla’s Branding Challenge

23 Oct , 2015  

It has been a rough couple months for Tesla. Elon Musk’s acclaimed firm reduced its 2015 sales forecast in August, announcing that it wouldn’t hit its production target of 55,000 cars, and earlier this week Consumer Reports pulled its recommendation of the Tesla Model S. The company’s stock now trades at about $210 per share, […]

Brands in the News

Nike’s Remarkable Consistency

25 Sep , 2015  

Nike this week reported some tremendous financial results. The stock is up almost 9% today. The company’s market capitalization is close to $100 billion. The remarkable thing about Nike is that the company continues to do well by remaining consistent with its core brand promise. Nike isn’t inventing new categories. It isn’t launching a ton […]

Brands in the News

Burger King’s Marketing Coup

2 Sep , 2015  

It has been a long time since I put the phrases “Burger King” and “marketing excellence” together in the same sentence. For many years, Burger King has been struggling to come up with something notable to say. The brand’s marketing campaigns in recent years included an odd subservient chicken and a creepy King character. The […]

Brands in the News

Making Sense of Airbnb’s New Campaign

18 Aug , 2015  

I am just back from a trip to France with my family. It was a lovely expedition. One highlight was trying Airbnb for the first time; I used the website to book two different stays.  So how did it go? Perfect. The first property was an old farm-house in the French countryside. Our hosts were a charming […]

Brands in the News

Why Greece Said No

6 Jul , 2015  

Yesterday, Greek citizens voted to reject the proposed EU bailout. Many people are feeling astonished by the decision. How could they do such a thing? This is simply inconceivable! From a marketing perspective, however, the outcome isn’t a surprise. Greek voters had a choice: they could vote to accept the offer on the table or […]

Brands in the News

Houlihan’s Recovers from a Brand Stumble

3 Jun , 2015  

Every brand stumbles on occasion: an employee makes an inappropriate comment, service falls short of expectations, or a fly lands in the soup. These things happen. In today’s connected world, a small stumble can quickly become a big problem. People often share unpleasant incidents on social media, and if the story resonates, it can create lasting and significant damage. This means that brands have to move quickly to deal with […]

Brands in the News

U.S. Airlines Fight Back

23 Apr , 2015  

The big three U.S. carriers are fighting back. The aviation giants are appealing to the U.S. government, claiming that Emirates, Qatar and Etihad are competing unfairly. They hope the government will limit the new carriers’ access to the U.S. market. The strategy makes perfect sense. Delta, United and American have to defend. The Mid-East carriers […]

Brands in the News

March Madness Advertising

7 Apr , 2015  

Last night Duke and Wisconsin battled it out for the NCAA championship. It was a terrific game. The advertising wasn’t as impressive. Some advertisers ran the same spot over and over. Other brands got so caught up in the basketball that they lost track of their basic task: selling some product. Here is my assessment […]

Brands in the News

Apple Watch and Pay: Searching for the Benefit

13 Mar , 2015  

Apple is rolling out two big innovations this year: Apple Watch and Apple Pay. These new products will be important growth drivers. Of course, that assumes they will be successful. Most people think the both products will do well. After Apple’s press conference this week, business and technology writers celebrated the watch. People are excited […]