Brands in the News

Rolex’s Big Move and Controlling the Brand Experience

25 Aug 2023  

Rolex is in the news today; the brand is buying Bucherer, one of the most important watch retailers in the world. This is a dramatic move which will have implications for Rolex and the broader watch industry. It also reflects an important trend in the world of branding. Rolex Across the globe, Rolex is one […]

Brands in the News

The Twitter Branding Debacle

25 Jul 2023  

It has been a remarkable week in the world of branding, as Twitter rolls out one of the strangest rebranding efforts that I have ever seen. I suspect it will go down in history as an example of poor strategic brand management. The Announcement On Sunday, Elon Musk announced that the Twitter brand was going […]

Brands in the News

Bud Light and Northwestern

11 Jul 2023  

The main reason to study marketing efforts is to learn. If we can understand what is happening, we can identify things that seem to work and capitalize on those. We can also see mistakes and try to avoid making the same ones again. All of this brings us to two brands in the news: Bud […]

Brands in the News

Things Are Not Going Well at Tyson

17 May 2023  

I write about different companies in my blog and newsletter, and it is always interesting to watch how things develop. This week is a good time to check in on Tyson. Tyson’s Big Move In early October, Tyson announced that it was closing its Chicago office and consolidating operations in Springdale, Arkansas. This was a […]

Brands in the News

Branding Advice for Fifty Fifty

5 May 2023  

If you spend time on Tik Tok, you’ve probably heard the new song Cupid from K-Pop group Fifty Fifty. The new group is rocketing, climbing the charts and becoming a global brand in a stunningly short amount of time. With success comes challenges, so here is some branding advice for the group. The Fifty Fifty […]

Brands in the News

Brands in the News: Bud Light and Max

19 Apr 2023  

Two brands are getting a lot of attention this week: Bud Light and HBO Max. Here is my take on what’s happening. Bud Light You’ve probably read about the Bud Light situation. The brand sent custom cans to Dylan Mulvaney an outspoken trans influencer. This resulted in backlash from Kid Rock, Travis Tritt and others. […]

Brands in the News

A Ski Crash and Some Savvy Branding

4 Apr 2023  

There were big legal stories last week featuring two celebrities: Donald Trump and Gwyneth Paltrow. Both stories are a curious mix of legal issues and branding. Today I am going to focus on the Paltrow trial and highlight why it was such a branding triumph. Gwyneth Paltrow walks away from the case the victor with a […]

Brands in the News

Managing Expectations and Google’s Bard

24 Mar 2023  

This week Google released a new A.I. chat bot called Bard. The move is part of an epic competitive battle between technology giants. There seems to be a general consensus that A.I. will be a major part of life going forward, and the big players are fighting for leadership in the space. My friend and […]

Brands in the News

A Good Reminder from Goldman Sachs

6 Mar 2023  

Last week in my Marketing Strategy course we discussed new business strategy. There are different strategies for entering an established category. Perhaps the most difficult one is the attack the core. This approach rarely works but that doesn’t stop people from giving it a try, as Goldman Sachs reminded us last week. Attack the Core An attack […]

Brands in the News

2023 Brands to Watch

4 Jan 2023  

Happy New Year! Each year I pick a few brands to watch. These are brands that I think are heading into a particularly interesting year. Some have opportunities to break out, and some are likely to struggle. Here is my 2023 list. In a somewhat risky move, I’ll also include my stock market forecast at […]

Brands in the News

Looking Back at my 2022 Brands to Watch

28 Dec 2022  

There are just a few days left in 2022 so it is time to look back at my 2022 brands to watch. Each year I identify a few brands that are worth following as they head into particularly interesting situations. I’ll publish my 2023 list next week. Here is review of my 2022 picks, with some […]

Brands in the News

Learning from a German Protest March

13 Dec 2022  

Last week I taught Marketing Strategy in the Kellogg-WHU Executive MBA program in Koblenz. It was great fun; the students were bright, diverse, and engaged. One evening, after a day of teaching, I was wandering through the charming city of Koblenz and came across a protest march. There were banners, drums, horns and all the […]