Brands in the News

Fair Oaks Deals With a Brand Crisis

11 Jun , 2019  

Last week I wrote about UNC Health Care and the organization’s disappointing efforts to deal with a devastating article in the New York Times. This week, another brand, Fair Oaks Farm, is facing a brand crisis and making the right moves. Fair Oaks Farm As you drive from Chicago to Indianapolis, you pass a remarkable dairy operation: […]

Brands in the News

UNC Health Care’s Brand Crisis

31 May , 2019  

UNC Health Care is a facing a devastating brand crisis today and doing a terrible job of managing the situation. This is a fascinating, tragic story about healthcare, brands and trust. The New York Times Report Yesterday, the New York Times ran a long, detailed article describing issues with cardiac pediatric surgery at UNC Children’s […]

Brands in the News

Sri Lanka’s Brand Disaster

23 Apr , 2019  

This weekend, terrorist bombers struck churches and hotels in Sri Lanka, causing more than three hundred deaths and hundreds more injuries. The attacks, on Easter morning, shattered the peace in the tropical country. The bombings were devastating. The death toll is shocking, and the attack on religious sites on an important holiday makes it particularly […]

Brands in the News

Time to Rethink Generic Drugs

4 Apr , 2019  

One of the few things that most politicians in this country seem to agree on is that generic drugs are terrific and we should have more of them. FDA Commissioner Scott Gottlieb released a statement this week: “A robust pathway for generic competition is critical to expanding drug access and promoting public health.” Senator Elizabeth […]

Presenting

Learning from a Book Tour

20 Mar , 2019  

Over the past few months I’ve been traveling around talking about my new book, How to Wash a Chicken – Mastering the Business Presentation. I’ve hit quite a few cities along the way: Los Angeles, Houston, Boston, Toronto, Chicago and others. This week I’ll be in Atlanta and New York. The events have been great […]

Brands in the News

Kraft Heinz’s Predictable – and Hopeful – Decline

25 Feb , 2019  

KraftHeinz last week stunned the financial world with its announcement that earnings fell and the company was cutting its dividend. The company also wrote-down the value of some of its brands. The news was a big surprise. The stock price fell more than 25% on Friday and is continuing to fall. Investment managers are now […]

Super Bowl

Making Sense of Kia’s Curious Super Bowl Ad

20 Feb , 2019  

Over the past two weeks I’ve been talking a lot about the Super Bowl ads. I hosted a webinar with my colleague Derek Rucker, did television interviews on NBC, ABC, and Fox, and talked with radio stations from San Diego to Memphis to Boston. As I’ve considered the ads, I’ve become more and more interested […]

Super Bowl

Kellogg Super Bowl Ad Review 2019 Results

4 Feb , 2019  

Super Bowl LIII won’t go down in history as a thrilling football game, but at least the advertisers came through with some excellent spots. The big theme this year was technology: the tech giants came out in force, with Amazon, Microsoft and Google all running spots. More notable, a series of Super Bowl ads featured […]

Super Bowl

The Super Bowl Frenzy Begins

28 Jan , 2019  

Welcome to the biggest week of the year for marketers in the United States. The Super Bowl is coming right up. Over the next several days, we will see some of the world’s largest and most talented companies roll out Super Bowl campaigns costing millions of dollars. It is worth paying attention; you can learn […]

Brands in the News

The 2019 Kellogg Healthcare Case Competition: Fixing Pharma’s Branding Problem

21 Jan , 2019  

The 16th annual Kellogg Biotech and Healthcare Case Competition is underway; the case went out last Friday, and on Saturday teams will compete for almost $10,000 in prize money. The Teams More than 50 groups applied for the event, and we selected twelve remarkable teams to compete in Evanston. Competitors are from eleven of the […]

Brands in the News

2019 Brands to Watch

10 Jan , 2019  

Each year I highlight a few brands to watch. Here is my latest list of brands that will be in the news in 2019. 2019 Brands to Watch Alexandria Ocasio-Cortez – The young and dynamic politician from NYC. Beto O’Rourke – The former Texas Congressman, likely to make a run for president. Alibaba – The […]

Presenting

Become a Stronger Presenter in 2019

1 Jan , 2019  

It is time for resolutions; the start of a new year is a natural time to think about new goals and priorities. Even people who “don’t do resolutions” often become reflective as this time of year rolls around. The most common resolutions won’t come as a surprise. Number 1 on the list is apparently getting […]