Branding Insights

Marketing Lessons from Macau

7 Jul , 2016  

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Last week I was in Hong Kong teaching a branding and marketing strategy program for global executives. It was a treat to be back in such a vibrant and colorful international city. On an open day, I headed over to Macau, just an hour away by high-speed ferry. I was astonished by my visit. Macau is […]

Career Advice

Branding Advice for Graduates

17 Jun , 2016  

Graduates attend the Kellogg Class of 2012 Commencement Ceremony at Ryan Field on June 15, 2012.  Photos by Justin Runquist

Today more than one thousand students will graduate from Northwestern University’s Kellogg School of Management. I’ve taught almost half of them. They will soon start at new jobs, branch out in different industries, and begin careers in cities around the world. It is an exciting moment, transitioning from one thing to the next. It is […]

Brands in the News

Branding Advice for Hillary Clinton

1 Jun , 2016  

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Last week, I provided some branding advice for Donald Trump. This week, I have some advice for Hillary Clinton. At this point, Hillary certainly needs some assistance. Bernie Sanders continues to do well in the primaries, and Hillary’s all but certain nomination now seems in question. With Trump gaining in the polls, some people are […]

Brands in the News

Branding Advice for Donald Trump

23 May , 2016  

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Many people think Donald Trump has no chance of winning the upcoming presidential election. For example, the topic came up at a party I was at last weekend, and the consensus was that Trump has no chance. Polls certainly suggest this is the case. At the moment, they show that he will lose against either […]

Brands in the News

Why Chobani’s CEO Gave Away $500 Million

29 Apr , 2016  

Chobani 4-29

On Tuesday, Hamdi Ulukaya–founder and CEO of Chobani, the Greek yogurt giant–gave his employees 10% of the company. Each worker received a packet with a share grant commensurate with their tenure with the company. The gift came directly from the CEO. This is quite a gift. A private equity firm recently valued Chobani between $3 […]

Brands in the News

Communicating a Price Change

18 Apr , 2016  

HomeAway renters search for properties and connect with landlords online.

Two weeks ago I wrote on this blog about a new fee from Homeaway, a vacation home rental giant. I noted that the pricing move made good sense for a number of reasons. The post generated quite a response. I’ve received a series of comments, many of them thoughtful, from Homeaway and VRBO customers. The […]

Brands in the News

Student Loans and Buyer’s Regret

7 Apr , 2016  

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One of the big issues in the U.S. today is student loans. People are astonished at the debt young people are dealing with, and presidential candidates are proposing various solutions that range from lower interest rates to debt forgiveness. This all makes sense. Student loan debt is increasing at a dramatic pace because colleges are […]

Brands in the News

Why Homeaway’s New Fee Makes Sense

29 Mar , 2016  

Homeaway

Home rental giant Homeaway recently began charging a new fee to travelers. This has caused an uproar in the rental world. Despite the initial adverse reaction, the fee is a smart idea. Homeaway is the largest home rental website in the world. It owns a range of sites including VRBO.com, homeaway.com, and vacationrentals.com. Collectively, there […]

Career Advice

Always Help a Friend’s Cause

9 Mar , 2016  

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This week my daughter Claire and I have been asking local businesses to donate items for an upcoming silent auction event. In June, Claire will head to Panama on a service project with Amigos de Las Americas, a non-profit group that brings volunteer opportunities to high school and college students. To support the trip, the […]

Brands in the News

Playboy Wisely Covers Up

24 Feb , 2016  

Playboy Cover 2016

Last October Playboy announced a dramatic and surprising change – the brand would no longer publish pictures of nude women. It was a shocking announcement. Playboy, after all, was a pioneer among adult magazines. When Hugh Hefner launched the magazine in 1953, its defining characteristic was racy photography. Many people wondered where Playboy was heading with […]