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STRONGBRANDS - Page 43 of 43 - Professor Tim Calkins, Kellogg School of ManagementSTRONGBRANDS

Defensive Strategy

The World’s Most Valuable Brands

21 Sep 2009  

The new brand rankings are out!  This is big news for people interested in brands and branding, but the rankings should be taken with a very healthy dose of salt. Every year Business Week publishes a list of the world’s most valuable brands.  The list is developed in conjunction with Interbrand, a large global branding […]