There will be a lot of second guessing here in Chicago now that the city’s Olympic bid has failed. People will probably point to a weak final presentation, an over-reliance on celebrities and the geographic composition of the IOC. These are all fair points.
One issue that certainly played a role was the lack of support for the bid in Chicago. Recent polls indicated that almost 50% of people living in Chicago were against the bid. This is a major issue; it is hard to invest in a major public venture when people don’t support it.
The Chicago bid team clearly failed to effectively market the Olympics in Chicago. Why would Chicago want to host the games? How would it benefit the people in city?
My observation is that the team might have focused a bit too much on the good and greats of the world and not enough on the people in Chicago.
There are many of reasons why a city would want to host the Olympics; the economic benefits are considerable and it is a wonderful civic event, a source of pride and great fun.
That message never reached many people in Chicago. They heard about the costs and were skeptical of the promises made by the politicians, but they never really understood the benefits.
This is unfortunate and a missed opportunity.