The New York Times on September 21 featured an interesting article about branding tuna in Japan. It is a wonderful example of the power of branding. Sashimi is big business is Japan, with tuna attracting much of the attention. And the finest Pacific bluefin tuna in Japan supposedly comes from a small town called Oma. […]
The new brand rankings are out! This is big news for people interested in brands and branding, but the rankings should be taken with a very healthy dose of salt. Every year Business Week publishes a list of the world’s most valuable brands. The list is developed in conjunction with Interbrand, a large global branding […]