Brands in the News,Managing Your Career

What HomeMade Pizza Can Teach Us About Success

4 Jun , 2014  

Home Made Pizza 2

This week HomeMade Pizza abruptly shut down. The Chicago-based company sold fresh pizzas through retail outlets. People stopped by the store, picked up a fresh pizza and then baked it at home. My wife loved the product so we had it a lot. The pizza was delicious; the cheese bubbled in a highly satisfying manner […]

Healthcare Marketing

Physicians, Insurance Companies and Incentives

27 May , 2014  

Physician Photo

Incentives motivate everyone. When someone rewards us for something, we tend to do more of it. Carrots really work. Insurance giant WellPoint is taking the idea to heart. According to an article in today’s Wall Street Journal, the company will soon start offering oncologists $350 a month for every patient on one of the insurer’s recommended […]

Brands in the News

Three Questions about Amazon

12 May , 2014  

Amazon recently released its quarterly results. The company grew revenue sharply, exceeding $16 billion for the quarter. Profit, well, there wasn’t much of that. The company made just $82 million, a margin of 0.5%. Amazon is a very strange operation. Here are three questions to think about.   Question #1: Where is the profit? Amazon is […]

Crisis Management

The LA Clippers, Donald Sterling and Branding

28 Apr , 2014  

The LA Clippers are in the news today and not just for their playoff performance. A series of brands are dropping sponsorship deals with the team. It is an all-star list of companies including State Farm, CarMax, Kia and Virgin America. The commotion began when TMZ released a taped phone call between Clippers owner Donald Sterling and […]

Branding Insights

Kraft’s Disappointing Annual Report

14 Apr , 2014  

It is annual report season, the time of year when companies send out proxy information and annual reports to investors. I own a few shares in several companies so my mailbox fills up with these documents. It is interesting to see what the firms choose to send. An annual report is an important branding tool. […]

Defending Your Brand

The Great Breakfast Battle

4 Apr , 2014  

The Great Breakfast Battle

Every once in a while you see two strong brands crash into each other in a desperate struggle for market share and customer loyalty. These Great Competitive Battles are always fascinating to watch and you can usually get some pretty good deals as the fight goes on. In the United States, April will feature a GCB between […]

Branding Insights,Managing Your Career

Brands, Baseball and Missing the Call

2 Apr , 2014  

Brayden King, one of my colleagues at Kellogg, is in the news this week with a new study about baseball. It is a fascinating bit of research and highlights why brands matter so much. King worked with Jerry Kim from Columbia Business School on the study. They looked at umpire accuracy, comparing the umpire’s call […]

Brands in the News

A Surprising (and Savvy) Move by Emirates

24 Mar , 2014  

Tim Clark, president of Emirates Airline, was in the news recently when he said Emirates would prefer not to have a U.S. Customs and Border Protection post in Dubai. On the surface, this seems like a surprising announcement. A bit of background is in order. The U.S. has established customs posts in several countries including […]

Crisis Management

GM’s Branding Disaster

11 Mar , 2014  

General Motors is in the headlines today. Both the New York Times and the Wall Street Journal are reporting that a House committee is investigating how the company responded to issues with faulty ignition switches. The story is astonishing. Apparently in 2004 GM learned that several of its car models had a faulty ignition switch that […]

Brands in the News

An Odd Move by CVS

3 Mar , 2014  

Pharmacy giant CVS recently announced that it would no longer sell tobacco products. CEO Larry Merlo explained the decision in a statement, noting “Ending the sale of cigarettes and tobacco products at CVS/pharmacy is the right thing for us to do for our customers and our company to help people on their path to better […]