Brands in the News

Debating the CVS Tobacco Decision

8 Sep , 2014  

HT_cvs_health_logo_v16x9_4x3_992

CVS was in the news last week for its decision to drop all tobacco products and rebrand itself CVS Health. The company actually announced the tobacco move earlier this year. Last week it celebrated that it was officially tobacco free. The company is making a big deal of the tobacco decision, rolling out a fully integrated […]

Brands in the News

Rebranding the Tata Nano

28 Aug , 2014  

Tata Nano

The Times of India reported this month that Tata will soon phase out the Nano and relaunch the vehicle as the Tata Smart City Car. The move makes a lot of sense. The Nano was a bold new product. Tata launched the car in 2009 in India and positioned it for lower-income families. It was, and remains, the […]

Branding Insights,Managing Your Career

Irrational Optimism and CMOs

18 Aug , 2014  

Optimism

The Chief Marketing Officer Council is out today with the results of its annual survey of marketing leaders. I was struck by two figures: – 81% of marketing leaders believe that share growth is likely and attainable this year. – 10% of CMOs are worried about their jobs. These figures suggest that marketing executives are an […]

Brands in the News

P&G’s Risky Brand Strategy

1 Aug , 2014  

P&G Portfolio

P&G announced this week that it was dramatically shrinking its brand portfolio. According to an article in the Wall Street Journal, the company will drop almost 100 brands, focusing on just its top 70 to 80. This is a huge strategic move for the company and a significant change. It is also very risky. On […]

Brands in the News,Crisis Management

Will Malaysia Airlines Survive?

21 Jul , 2014  

Malaysia Airlines

The Malaysia Airlines crash was a terrible disaster. Rescue teams are sifting through the wreckage today as families grieve. I suspect the Malaysia Airlines brand won’t survive this latest tragedy. The company is facing two significant problems: financials and branding. The financial issues are substantial. Even before the two disasters, Malaysia Airlines was struggling. The growth of […]

Branding Insights

The Power of Brand Partnerships: EBay, Sotheby’s, Pizza Hut and Hershey’s

14 Jul , 2014  

Four big brands are in the news today with new partnerships. EBay is teaming up with Sotheby’s to sell art online. The two companies will sell eighteen different types of items with internet bidding. Pizza Hut is working with Hershey’s to build its dessert business. The pizza giant announced today that it will start selling the […]

Crisis Management

Branding Lessons from the World Cup Bite

30 Jun , 2014  

There has been a lot of drama, excitement and controversy in Brazil over the past few weeks. Unfortunately for FIFA, Uruguay striker Luis Suarez has gotten a good part of the attention. In Uruguay’s match with Italy, Suarez leaned over and bit Italy’s Giorgio Chiellini on the shoulder. It was a remarkable move. It was […]

Managing Your Career

Financial Advice for Graduates

20 Jun , 2014  

Today is Kellogg’s commencement ceremony. Hundreds of students will shortly walk across the stage and receive their degrees. I’m here at Ryan Field in Evanston getting ready to march in with the faculty. The graduates will then celebrate. And in the coming weeks they will begin their careers as business leaders. It is a time […]

Branding Insights

Does Twitter Build a Brand?

18 Jun , 2014  

Many branding executives ask me about Twitter. Is it an important branding tool? Is it worth the effort to have a Twitter presence and monitor the discussion? I’ve been a bit skeptical of Twitter for many years. It feels a bit promotional and fleeting. Does anyone really use it? Can it really help brands? I now […]

Brands in the News

The Trump Sign Controversy

12 Jun , 2014  

Trump 2

Donald Trump is generating a lot of controversy in Chicago this week with his new sign. Several years back he built a huge building along the Chicago River. He finished it in 2008. It is one of the tallest and most recognizable buildings in the city. This week he is putting a big sign on […]