Brands in the News

Why Chobani’s CEO Gave Away $500 Million

29 Apr , 2016  

Chobani 4-29

On Tuesday, Hamdi Ulukaya–founder and CEO of Chobani, the Greek yogurt giant–gave his employees 10% of the company. Each worker received a packet with a share grant commensurate with their tenure with the company. The gift came directly from the CEO. This is quite a gift. A private equity firm recently valued Chobani between $3 […]

Brands in the News

Communicating a Price Change

18 Apr , 2016  

HomeAway renters search for properties and connect with landlords online.

Two weeks ago I wrote on this blog about a new fee from Homeaway, a vacation home rental giant. I noted that the pricing move made good sense for a number of reasons. The post generated quite a response. I’ve received a series of comments, many of them thoughtful, from Homeaway and VRBO customers. The […]

Brands in the News

Student Loans and Buyer’s Regret

7 Apr , 2016  


One of the big issues in the U.S. today is student loans. People are astonished at the debt young people are dealing with, and presidential candidates are proposing various solutions that range from lower interest rates to debt forgiveness. This all makes sense. Student loan debt is increasing at a dramatic pace because colleges are […]

Brands in the News

Why Homeaway’s New Fee Makes Sense

29 Mar , 2016  


Home rental giant Homeaway recently began charging a new fee to travelers. This has caused an uproar in the rental world. Despite the initial adverse reaction, the fee is a smart idea. Homeaway is the largest home rental website in the world. It owns a range of sites including,, and Collectively, there […]

Career Advice

Always Help a Friend’s Cause

9 Mar , 2016  


This week my daughter Claire and I have been asking local businesses to donate items for an upcoming silent auction event. In June, Claire will head to Panama on a service project with Amigos de Las Americas, a non-profit group that brings volunteer opportunities to high school and college students. To support the trip, the […]

Brands in the News

Playboy Wisely Covers Up

24 Feb , 2016  

Playboy Cover 2016

Last October Playboy announced a dramatic and surprising change – the brand would no longer publish pictures of nude women. It was a shocking announcement. Playboy, after all, was a pioneer among adult magazines. When Hugh Hefner launched the magazine in 1953, its defining characteristic was racy photography. Many people wondered where Playboy was heading with […]

Super Bowl Ads

Super Bowl Advertising: 2016 Results

8 Feb , 2016  


Super Bowl 50 was a remarkable event for advertisers. Brands were reported to be paying $5 million or more to run spots during the game. Overall, it was an impressive collection of advertising. Many of the spots had strong branding and communicated a benefit. Compared to last year, there was a notable competitive tone. We […]

Super Bowl Ads

Super Bowl 50 Advertising: Pre-Game Outlook

4 Feb , 2016  


This will be a big year for Super Bowl advertising. There are more than forty companies trying to break through the clutter. Each one is paying about $5 million for a thirty-second spot. Here are things to consider as you watch this year’s Super Bowl: 1.Will the ad drive the business and build the brand? […]

Super Bowl Ads

Persil’s Super Bowl Statement

1 Feb , 2016  


There will be several new advertisers on the Super Bowl this year. One unfamiliar name is Persil ProClean, a brand that will be making a statement with its spot. Persil is an enormous global business. The washing detergent dates back to 1907 and now has global sales of more than one billion euros. The brand is […]

Super Bowl Ads

Super Bowl Ads: The Coming Storm

22 Jan , 2016  


People in Washington, Philadelphia and New York are waiting for what might be a historic storm. A few flakes are falling at the moment but not much. This will soon change. It is the same story for Super Bowl advertising. Just over two weeks to go and all is calm. Things are rather quiet on […]