Brands in the News

Groupon’s Problem

18 Oct , 2011  

Groupon is gearing up for an IPO. My advice to the team planning the offering is quite simple: move quickly. Andrew Ross Sorkin has as an interesting article on Groupon in today’s New York Times. He notes that Groupon has a number of rather significant issues, including a fairly low cash balance and a working […]

Brands in the News

A Risky Move by Netflix

19 Sep , 2011  

Netflix today announced that it was splitting the company into two business units operating under two different brand names. The internet video streaming business will retain the Netflix name. The traditional DVD business will now be called Qwikster. You can read the email CEO Reed Hastings sent to current Netflix customers at the end of this post. This […]

Brands in the News

The Chicago Tribune’s Premium-Edition Strategy

6 Jun , 2011  

Today the Chicago Tribune announced that it would be introducing a premium edition of its home delivery newspaper. According to Crain’s, the Tribune will apparently now be available in two versions: the standard home delivery paper and a premium home delivery version with expanded content and features. The new version will be more expensive. You […]

Brands in the News

Nokia Cuts Ovi

16 May , 2011  

Today Nokia announced that it was dropping the Ovi brand, replacing it with Nokia. My opinion: the move makes sense but it doesn’t solve Nokia’s core branding challenge. Nokia created the Ovi brand for its software products and services. On the Ovi website you can find software for mapping, email, games and music. The concept […]

Brands in the News

Why Green Products Don’t Sell

22 Apr , 2011  

The New York Times has an interesting article on the front page this morning: “As Consumers Cut Spending, ‘Green’ Products Lose Allure.” The article notes that sales of a number of environmentally friendly products such as Clorox’s Green Works have fallen sharply. http://www.nytimes.com/2011/04/22/business/energy-environment/22green.html?_r=1&hp The article presents the results of a study done by Sanford C. […]

Brands in the News

Flip: Time to Update the Slides

13 Apr , 2011  

I am always looking for examples of great marketing to include in my different courses. For the past few years, one of my favorite examples in the area of new business strategy has been Flip. Flip is a wonderful example of a company changing the rules in an established category. When Flip entered the video […]

Brands in the News

P&G’s Pringles Sale: Bad News for PepsiCo

7 Apr , 2011  

Yesterday P&G announced that it was selling the Pringles brand to Diamond Foods. This is a good move for P&G and Diamond. It is bad news for PepsiCo. Pringles is a fascinating marketing story. Despite a very slow start, P&G supported Pringles for many years and eventually the brand caught on. P&G created great advertising […]

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Brands in the News

Starbucks and Seattle’s Best

3 Dec , 2010  

This week Seattle’s Best coffee has been in the news; the brand is rolling out a new simplified packaging system.  Seattle’s Best is adopting a new level system, featuring different coffee blends at different amounts of intensity. The move is all part of an effort to reinvigorate the Seattle’s Best brand and, perhaps more importantly, […]

Brands in the News

Nokia’s Branding Problem

14 Sep , 2010  

Nokia continues to clean house. On Monday Nokia announced that the head of its smartphone division was leaving. This follows a change in CEOs. Rumors are that Nokia’s chairman, Jorma Ollila, will leave later this year. These moves seem very appropriate given Nokia’s stunning collapse. Several years ago, Nokia was one of the dominant global […]

Brands in the News

Michigan Sticks with a Winner

20 May , 2010  

Things are tough in Michigan.  Tax revenues are slumping.  The U.S. auto industry continues to struggle.  And the big news in Detroit is that the city is getting ready to knock down thousands of buildings, which is always a sign of progress. Despite all this, Michigan is continuing to invest in its compelling tourism campaign, […]

Brands in the News

Spirit’s Bold Move

9 Apr , 2010  

Spirit Airlines generated quite a bit of commotion this week by announcing that it would soon start charging passengers for carry-on luggage. Every piece of carry-on luggage stored overhead will now cost $45 each way. The price drops to $30 if purchased in advance. This is a controversial move but a smart one. Spirit is cheap. […]

Brands in the News

Differentiating Vanilla

2 Apr , 2010  

Selling mainstream spices and seasonings has to be an enormous challenge.  There are a number of strong brands in the market and there is always a risk that people will assume all the brands provide similar quality, and buy on price.  In a tough economy I suspect that many people are very willing to let price drive […]