It is Halloween, a day for frights and spooky scenes. So here are four exceptionally scary ads to consider.
This is truly a frightening ad. The setting is all too familiar: someone with a gun and a mask. While the setting is a bank robbery, it feels like a school shooting. This is any parent’s worst nightmare.
The idea that a company would use the scenario to build sales is equally scary.
I wonder how this spot was approved. It is disconcerting to think of a baby being abused in such a fashion. It is also disconcerting to think that a company hoping to win over moms would decide to spend millions of dollars to show the ad to the a large portion of the country on the Super Bowl.
This spot could actually be a suburbanite’s nightmare: the attack of the shopping carts. It builds on the classic fear that the carts will come zooming at your car.
Happily, the Mini Cooper saves the day. With exceptional handling the car avoids the threats. It triumphs over the malicious carts and, in the process, builds its brand image and drives sales. This is a Halloween spot that works brilliantly well.
This might be the best Halloween spot of all time. The creative speaks for itself. The weak branding and fundamentally flawed strategy locks up the award.