Wallenda, Chicago and Branding
Chicago built its brand this week by hosting Nik Wallenda’s high-wire walk across the city. The event attracted attention around the world. It was a terrific moment for Chicago; the event highlighted Chicago’s remarkable urban center. While people were watching Wallenda they were also watching Chicago. This is how great brands are built in the […]
Four Scary Spots
It is Halloween, a day for frights and spooky scenes. So here are four exceptionally scary ads to consider. Dale Carnegie This is truly a frightening ad. The setting is all too familiar: someone with a gun and a mask. While the setting is a bank robbery, it feels like a school shooting. This is any […]
Rebranding India
India Prime Minister Narendra Modi recently wrapped up a triumphant visit to the United States He joined Barack Obama for dinner at the While House. More than 18,000 people filled Madison Square Garden to see him speak. He appeared with Jay Z, Beyonce and No Doubt at the Global Citizen Festival. Top executives form PepsiCo, […]
The NFL Stumbles
The NFL is dealing with a significant brand crisis. How is the league doing at managing it? To evaluate the situation, I turned to Daniel Diermeier, dean of the Harris School of Public Policy at the University of Chicago and until recently a colleague of mine at the Kellogg School of Management. Daniel studies how companies […]
Brands in the News, Defensive Strategy
Apple’s Competitive Challenge
Last week Apple rolled out a trio of new product platforms: iPhones with larger screens, a watch and a payment system. The new phones are not dramatic innovations; they build on existing technology and will help Apple keep pace with competitive offerings. The watch and payment systems are bigger innovations. They are both trying to change the rules. […]
Debating the CVS Tobacco Decision
CVS was in the news last week for its decision to drop all tobacco products and rebrand itself CVS Health. The company actually announced the tobacco move earlier this year. Last week it celebrated that it was officially tobacco free. The company is making a big deal of the tobacco decision, rolling out a fully integrated […]
Rebranding the Tata Nano
The Times of India reported this month that Tata will soon phase out the Nano and relaunch the vehicle as the Tata Smart City Car. The move makes a lot of sense. The Nano was a bold new product. Tata launched the car in 2009 in India and positioned it for lower-income families. It was, and remains, the […]
P&G’s Risky Brand Strategy
P&G announced this week that it was dramatically shrinking its brand portfolio. According to an article in the Wall Street Journal, the company will drop almost 100 brands, focusing on just its top 70 to 80. This is a huge strategic move for the company and a significant change. It is also very risky. On […]
Will Malaysia Airlines Survive?
The Malaysia Airlines crash was a terrible disaster. Rescue teams are sifting through the wreckage today as families grieve. I suspect the Malaysia Airlines brand won’t survive this latest tragedy. The company is facing two significant problems: financials and branding. The financial issues are substantial. Even before the two disasters, Malaysia Airlines was struggling. The growth of […]
The Power of Brand Partnerships: EBay, Sotheby’s, Pizza Hut and Hershey’s
Four big brands are in the news today with new partnerships. EBay is teaming up with Sotheby’s to sell art online. The two companies will sell eighteen different types of items with internet bidding. Pizza Hut is working with Hershey’s to build its dessert business. The pizza giant announced today that it will start selling the […]
Branding Lessons from the World Cup Bite
There has been a lot of drama, excitement and controversy in Brazil over the past few weeks. Unfortunately for FIFA, Uruguay striker Luis Suarez has gotten a good part of the attention. In Uruguay’s match with Italy, Suarez leaned over and bit Italy’s Giorgio Chiellini on the shoulder. It was a remarkable move. It was […]
Does Twitter Build a Brand?
Many branding executives ask me about Twitter. Is it an important branding tool? Is it worth the effort to have a Twitter presence and monitor the discussion? I’ve been a bit skeptical of Twitter for many years. It feels a bit promotional and fleeting. Does anyone really use it? Can it really help brands? I now […]