Brands in the News

Wallenda, Chicago and Branding

7 Nov 2014  

Chicago built its brand this week by hosting Nik Wallenda’s high-wire walk across the city.

The event attracted attention around the world. It was a terrific moment for Chicago; the event highlighted Chicago’s remarkable urban center. While people were watching Wallenda they were also watching Chicago.

This is how great brands are built in the world today.

You can read my perspective on it in the Huffington Post. Click here to read it.


Wallenda in Chicago

Nik Wallenda in Chicago

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