Rebranding the Tata Nano
The Times of India reported this month that Tata will soon phase out the Nano and relaunch the vehicle as the Tata Smart City Car. The move makes a lot of sense. The Nano was a bold new product. Tata launched the car in 2009 in India and positioned it for lower-income families. It was, and remains, the […]
P&G’s Risky Brand Strategy
P&G announced this week that it was dramatically shrinking its brand portfolio. According to an article in the Wall Street Journal, the company will drop almost 100 brands, focusing on just its top 70 to 80. This is a huge strategic move for the company and a significant change. It is also very risky. On […]
Will Malaysia Airlines Survive?
The Malaysia Airlines crash was a terrible disaster. Rescue teams are sifting through the wreckage today as families grieve. I suspect the Malaysia Airlines brand won’t survive this latest tragedy. The company is facing two significant problems: financials and branding. The financial issues are substantial. Even before the two disasters, Malaysia Airlines was struggling. The growth of […]
The Power of Brand Partnerships: EBay, Sotheby’s, Pizza Hut and Hershey’s
Four big brands are in the news today with new partnerships. EBay is teaming up with Sotheby’s to sell art online. The two companies will sell eighteen different types of items with internet bidding. Pizza Hut is working with Hershey’s to build its dessert business. The pizza giant announced today that it will start selling the […]
Branding Lessons from the World Cup Bite
There has been a lot of drama, excitement and controversy in Brazil over the past few weeks. Unfortunately for FIFA, Uruguay striker Luis Suarez has gotten a good part of the attention. In Uruguay’s match with Italy, Suarez leaned over and bit Italy’s Giorgio Chiellini on the shoulder. It was a remarkable move. It was […]
Does Twitter Build a Brand?
Many branding executives ask me about Twitter. Is it an important branding tool? Is it worth the effort to have a Twitter presence and monitor the discussion? I’ve been a bit skeptical of Twitter for many years. It feels a bit promotional and fleeting. Does anyone really use it? Can it really help brands? I now […]
The Trump Sign Controversy
Donald Trump is generating a lot of controversy in Chicago this week with his new sign. Several years back he built a huge building along the Chicago River. He finished it in 2008. It is one of the tallest and most recognizable buildings in the city. This week he is putting a big sign on […]
Brands in the News, Career Advice
What HomeMade Pizza Can Teach Us About Success
This week HomeMade Pizza abruptly shut down. The Chicago-based company sold fresh pizzas through retail outlets. People stopped by the store, picked up a fresh pizza and then baked it at home. My wife loved the product so we had it a lot. The pizza was delicious; the cheese bubbled in a highly satisfying manner […]
Three Questions about Amazon
Amazon recently released its quarterly results. The company grew revenue sharply, exceeding $16 billion for the quarter. Profit, well, there wasn’t much of that. The company made just $82 million, a margin of 0.5%. Amazon is a very strange operation. Here are three questions to think about. Question #1: Where is the profit? Amazon is […]
The LA Clippers, Donald Sterling and Branding
The LA Clippers are in the news today and not just for their playoff performance. A series of brands are dropping sponsorship deals with the team. It is an all-star list of companies including State Farm, CarMax, Kia and Virgin America. The commotion began when TMZ released a taped phone call between Clippers owner Donald Sterling and […]
Kraft’s Disappointing Annual Report
It is annual report season, the time of year when companies send out proxy information and annual reports to investors. I own a few shares in several companies so my mailbox fills up with these documents. It is interesting to see what the firms choose to send. An annual report is an important branding tool. […]
A Surprising (and Savvy) Move by Emirates
Tim Clark, president of Emirates Airline, was in the news recently when he said Emirates would prefer not to have a U.S. Customs and Border Protection post in Dubai. On the surface, this seems like a surprising announcement. A bit of background is in order. The U.S. has established customs posts in several countries including […]