Brands in the News

Apple Advertising Rolls On

24 Sep , 2009  

Never underestimate the power of a simple, compelling idea. More than three years ago Apple rolled out a series of ads featuring the Apple and PC characters.  The initial spots were terrific.  They grabbed your attention and communicated a benefit.  Perhaps more importantly, there was no confusion about who the ads were for: Apple. Since […]

Brands in the News

Branding Tuna

22 Sep , 2009  

The New York Times on September 21 featured an interesting article about branding tuna in Japan.  It is a wonderful example of the power of branding. Sashimi is big business is Japan, with tuna attracting much of the attention.  And the finest Pacific bluefin tuna in Japan supposedly comes from a small town called Oma. […]