Brands in the News

Why Free Walking Tours Work

31 Oct , 2019  

Recently I had the opportunity to teach a course over in Copenhagen. It was a fun few days with an engaged, remarkably sharp group. While I was there, I had a bit of free time so I signed up for a free walking tour. It was terrific. The Concept Free walking tours have become very […]

Brands in the News

The Power of Customer Delight

8 Oct , 2019  

A customer is not just a customer. Some customers see the purchase experience as just a transaction. They may buy your product or service, but there is no loyalty, joy or affection. Perhaps you were the cheapest option that day, or the most convenient. Other customers are reluctant, begrudging buyers, who might even wish they […]

Brands in the News

Elizabeth Warren’s Savvy Marketing Strategy

18 Sep , 2019  

To be successful as a brand in a competitive market, you have to find a way to differentiate—and the Democratic field of hopefuls is no exception. This presents a greater challenge than one might think, because it is not easy to find and then communicate a motivating differentiator. Elizabeth Warren seems to have found hers. […]

Brands in the News

An Opportunity for the NY Times: Super-Premium Subscriptions

20 Aug , 2019  

One of the keys to building a successful business is capturing value; you want to align your pricing with the value you provide to your customers. If you are giving customers something of great significance, you should price accordingly. Savvy brand managers understand this. Starbucks executives know that some customers love the special, custom drinks and set […]

Brands in the News

Fair Oaks Deals With a Brand Crisis

11 Jun , 2019  

Last week I wrote about UNC Health Care and the organization’s disappointing efforts to deal with a devastating article in the New York Times. This week, another brand, Fair Oaks Farm, is facing a brand crisis and making the right moves. Fair Oaks Farm As you drive from Chicago to Indianapolis, you pass a remarkable dairy operation: […]

Brands in the News

UNC Health Care’s Brand Crisis

31 May , 2019  

UNC Health Care is a facing a devastating brand crisis today and doing a terrible job of managing the situation. This is a fascinating, tragic story about healthcare, brands and trust. The New York Times Report Yesterday, the New York Times ran a long, detailed article describing issues with cardiac pediatric surgery at UNC Children’s […]

Brands in the News

Sri Lanka’s Brand Disaster

23 Apr , 2019  

This weekend, terrorist bombers struck churches and hotels in Sri Lanka, causing more than three hundred deaths and hundreds more injuries. The attacks, on Easter morning, shattered the peace in the tropical country. The bombings were devastating. The death toll is shocking, and the attack on religious sites on an important holiday makes it particularly […]

Brands in the News

Time to Rethink Generic Drugs

4 Apr , 2019  

One of the few things that most politicians in this country seem to agree on is that generic drugs are terrific and we should have more of them. FDA Commissioner Scott Gottlieb released a statement this week: “A robust pathway for generic competition is critical to expanding drug access and promoting public health.” Senator Elizabeth […]

Brands in the News

Kraft Heinz’s Predictable – and Hopeful – Decline

25 Feb , 2019  

KraftHeinz last week stunned the financial world with its announcement that earnings fell and the company was cutting its dividend. The company also wrote-down the value of some of its brands. The news was a big surprise. The stock price fell more than 25% on Friday and is continuing to fall. Investment managers are now […]

Brands in the News

The 2019 Kellogg Healthcare Case Competition: Fixing Pharma’s Branding Problem

21 Jan , 2019  

The 16th annual Kellogg Biotech and Healthcare Case Competition is underway; the case went out last Friday, and on Saturday teams will compete for almost $10,000 in prize money. The Teams More than 50 groups applied for the event, and we selected twelve remarkable teams to compete in Evanston. Competitors are from eleven of the […]

Brands in the News

2019 Brands to Watch

10 Jan , 2019  

Each year I highlight a few brands to watch. Here is my latest list of brands that will be in the news in 2019. 2019 Brands to Watch Alexandria Ocasio-Cortez – The young and dynamic politician from NYC. Beto O’Rourke – The former Texas Congressman, likely to make a run for president. Alibaba – The […]

Brands in the News

My 2018 Brands to Watch – A Look Back

31 Dec , 2018  

Each year I highlight a few brands to watch, sometimes brands that I think are poised for great success and sometimes brands that seem to be in trouble. With the end of 2018 coming right up, it is time to look back and see how I did this year on my predictions.   Sears I […]