Presenting and Teaching

My Top Ten Case Studies

28 Aug 2025  

My post last week about Cracker Barrel received quite a bit of attention. I’m surprised to report that not everyone agreed with me. Cracker Barrel is following some of my recommendations and pulled back from the logo change. There is hope. Today, I’m focusing on a less controversial topic: great business school case studies. A […]

Presenting and Teaching

Teaching With Cases: My 1H 2025 Usage Report

19 Aug 2025  

This week I’m teaching incoming Kellogg students about case studies. Why do we use them? How can you get the most from the discussions? As a result, I’ve been thinking about case studies. Today’s post is the first of three on the topic. Next week I’ll post my top 10 cases and the week after […]

Presenting and Teaching

Learning from a Free Walking Tour in Milan

17 Sep 2024  

I’m teaching in Europe this month; I was in Copenhagen last week and will be in Italy for the next few days. I had some open time in Milan, so I signed up for a free walking tour. I always love these because they attract an interesting group of people, and the guides have a […]

Presenting and Teaching

Presentation Learnings from a Dave Ramsey Event

22 Sep 2023  

I am a huge fan of great presentations. Unfortunately, in the business world many (most?) presentations are weak; they are plodding, cluttered and dull. People like to blame PowerPoint, but the issue isn’t the software platform. I think the issue is that people haven’t studied and just don’t know how to present well. My book […]

Presenting and Teaching

Making Sense of Course Feedback

30 Jun 2023  

One of the most unpleasant parts of teaching is reviewing the course feedback. Most instructors try to create a great class; I certainly do. So, reviewing the student evaluations is a stressful moment. Even when most of the comments are positive, the feedback from disappointed students can be painful. The Importance of Feedback Teaching is […]

Presenting and Teaching

It Is Time to Drop the Zoom Events

19 Jan 2023  

The Super Bowl is coming up, and the Kellogg Super Bowl Advertising Review along with it. For me, it is a particularly busy and fun time of year. There are campaigns to study and brands to analyze. I speak at a lot of seminars and programs before and after the Super Bowl, discussing advertising trends, the […]

Presenting and Teaching

Don’t Use Virtual Backgrounds!

3 Nov 2021  

The business world is slowly emerging from the COVID lock-down. Front-line workers have been on the job throughout the pandemic, delivering packages, cooking meals and repairing engines. Managers and executives are just now going to meetings, traveling to visit customers and attending in-person discussions. Still, it is quite clear that virtual communication will remain a […]

Presenting and Teaching

Seven Things We Should Learn From Zoom Teaching

21 Jun 2021  

This week I’m celebrating the end of a most unusual academic year – I just wrapped up my spring quarter courses. It was a busy twelve months: I taught a total of 10 courses in the Kellogg MBA program, including classes in Beijing, Miami, and Koblenz, Germany. Of the ten, four were in-person, five were […]

Presenting and Teaching

Learnings from Teaching a Hybrid Course

30 Mar 2021  

I recently wrapped up the winter quarter and this week I’ve been reflecting on what I learned. It was a new experience because I was teaching my Marketing Strategy course in a hybrid format, with some students in the room and some elsewhere. Back in the fall I had a mix of in-person and Zoom […]

Presenting and Teaching

A Case Competition Adapts to a Zoom World

26 Jan 2021  

COVID19 has turned the world of education upside down. The classroom experience has changed in profound ways; some instructors are teaching completely on Zoom, others are wearing masks and speaking to small, distanced classes, others are working to figure out a hybrid system. Still others are experimenting with asynchronous content to complement synchronous classes. Of […]

Presenting and Teaching

Learnings from the Kellogg Classroom – Fall 2020

29 Dec 2020  

This is an off week for teachers all around the world, and a great time to reflect. The few remaining Christmas festivities are largely behind us and classes have not yet started up. So I sat down with all the student feedback I received from the fall quarter to reflect on what I learned. The […]

Presenting and Teaching

Kicking Off the Fall Quarter: Four Teaching Observations

23 Sep 2020  

This week I kicked off my fall quarter – three courses and over two hundred students. I have two classes that are largely in-person, socially distanced and masked, and one class that is on Zoom. Here are four learning points from the first classes. In-Person Still Works I wondered if an in-person class would work […]