STRONGBRANDS    Professor Tim Calkins, Kellogg School of Management

All too many presentations lack punch. The document becomes a dense collection of facts with a plodding tone and structure. This does not make the recommendation interesting or compelling. It simply doesn’t work well. There are many steps to creating a powerful presentation: be clear on the recommendation, include an executive summary, find the story, […]

My new book on creating and delivering powerful business presentations is now available! It has been a long journey; I’m not entirely sure when I started working on this project, but it was at least four years ago. Why I Wrote It Someone asked me this week why I wrote the book. It is a fair […]

There is a simple way to improve your business presentations: Always have a headline that states the main point at the top of every page. Three Benefits A good headline does three important things. First, it helps your audience figure out the point of the page. There is nothing worse than coming across a page […]

Creating a tight, logical presentation is a serious challenge. There is often an enormous amount of data to analyze and interpret, and crafting the story can be hard. Even gifted presenters find this a demanding task. The basics, however, are not that complicated. Doing even a few easy things can improve your presentations dramatically. Here is some simple […]

Over the next several months, I’ll be releasing weekly tips about business presentations. The recommendations will vary; one might be about finding the story, the next about setting up the room. They will all be practical and easy to apply. If you follow the advice and put it into practice, I’m confident you’ll become a more […]

My new book on creating and delivering powerful business presentations comes out on September 25. I’ve heard from quite a few people, and they all seem to be excited about its release. You can pre-order a copy here. One of the questions that I’ve been getting quite frequently is this: What is with the title? This is […]

I’m happy to announce that my new book on presenting comes out on September 25. The book is titled, How to Wash a Chicken – Mastering the Business Presentation. The book is a practical, entertaining guide to crafting and delivering powerful business presentations. This includes business updates, recommendations and analyses. You can buy a copy here. […]

This September I’ll be releasing my latest book—a guide to creating strong business presentations. You can read more about the project here. Anyone who has written a book knows one of the big questions these days is how to publish. Should you work with a traditional publisher? Self-publish? Some combination? Over the past several months, I’ve […]

Now that this year’s Kellogg Super Bowl Advertising Review is done and my winter quarter classes are in the home stretch, I am shifting my focus to my next big project: I am writing a book on creating powerful business presentations. Three Insights There are three insights driving this project. First, business presentations are critically important for organizations. […]