STRONGBRANDS    Professor Tim Calkins, Kellogg School of Management

The Super Bowl is the biggest marketing event of the year, and once again students at Northwestern University’s Kellogg School of Management will be evaluating all the spots to sort our which ones are most effective and which ones miss the mark. This will be the 21st year of the Kellogg Super Bowl Advertising Review. You can see the prior ratings here.

Heading into the game, my colleague Professor Derek Rucker and I are looking back at a decade of Super Bowl advertising, and highlighting a few remarkable spots. Some are terrific, some are strange, some are interesting for other reasons.

In the three videos below, we discuss spots from 2014, 2015, 2016 and 2017.

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