The Super Bowl is the biggest marketing event of the year, and once again students at Northwestern University’s Kellogg School of Management will be evaluating all the spots to sort our which ones are most effective and which ones miss the mark. You can see the prior ratings here.
Heading into the game, my colleague Professor Derek Rucker and I are looking back at a decade of Super Bowl advertising, and highlighting a few remarkable spots. Some are terrific, some are strange, some are interesting for other reasons.
Starting off, here is a spot from 2014.
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