Each year I highlight a few brands to watch. Here is my latest list of brands that will be in the news in 2019.
Alexandria Ocasio-Cortez – The young and dynamic politician from NYC.
Beto O’Rourke – The former Texas Congressman, likely to make a run for president.
Alibaba – The Chinese retail giant.
Norwegian Airlines – A huge discount airline struggling to survive.
Pharma – An industry that needs to find its story.
Tesla – A unique brand now facing lots of competition.
Starbucks – Retreating from its strategy to build upscale Reserve stores.
J&J – A top healthcare brand facing big issues on baby powder.
GE – The biggest unknown. Just how big are GE’s problems? We have no idea right now.