Brands in the News

2019 Brands to Watch

10 Jan 2019  

Each year I highlight a few brands to watch. Here is my latest list of brands that will be in the news in 2019.

2019 Brands to Watch

Alexandria Ocasio-Cortez – The young and dynamic politician from NYC.

Beto O’Rourke – The former Texas Congressman, likely to make a run for president.

Alibaba – The Chinese retail giant.

Norwegian Airlines – A huge discount airline struggling to survive.

Pharma – An industry that needs to find its story.

Tesla – A unique brand now facing lots of competition.

Starbucks – Retreating from its strategy to build upscale Reserve stores.

J&J – A top healthcare brand facing big issues on baby powder.

GE – The biggest unknown. Just how big are GE’s problems? We have no idea right now.


Watch My Analysis

I discuss the brands and my thinking in this video on Vimeo. If that doesn’t work for some reason, you can watch it on LinkedIn.

3 Responses

  1. emitahill says:

    Great list, Tim. And you picked in my estimate the two brightest and shiniest political brands and the most fun and hopeful to watch. Young faces for a change.

  2. J & J has known for years that the talc in their baby products is harmful. Years ago, J & J promised to stop using formaldehyde and 1,4 dioxane in their baby products, but only after confronted by consumers who noticed European formulations did not have these harmful ingredients. J & J does not have our backs health wise and only promises to change when they are backed into a financial corner. I hope consumers vote with their dollars for new, eco brands that do not contain harmful ingredients. Cost effective, high performing clean baby product alternatives exist. It’s time J & J went the way of Sears.

  3. Todd says:

    Pricing in pharam is a particularly dynamic area. My son was recently diagnosed type one diabetic — I now have distinct awareness of lower prices and better technology in other countries. I was not expecting to find that.

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