Events

First Half, 2017

Marketing Strategy Course, Kellogg School of Management MBA Program (Evanston, Illinois)

January – March, 2017

April – June, 2017

 

Biomedical Marketing Course, Kellogg School of Management MBA Program (Evanston, Illinois)

April – June, 2017

 

Kellogg on Branding Program, Kellogg School of Management Executive Education Program (Evanston, Illinois)

May, 2017

Click here to learn more about the program and sign-up.

 

Super Bowl Preview

University of Chicago Roundtable, January 25, 2017

 

Business Book Author Series: Review of Super Bowl Advertising

Oakton Community College, January 31, 2017

Click here to sign up.

 

Super Bowl Advertising Pre-Game Analysis

Kellogg Business School Cub of New York, February 1, 2017

 

Super Bowl Advertising Highlights

Harvard Business School Club of Chicago, February 8, 2017

 

Super Bowl Advertising Review

Kellogg Business School Club of Chicago, February 8, 2017

Archives

Conversation Across the Site

  • timcalkins { Balancing creativity and a product message is a huge challenge. You can see the framework we use at the Super Bowl Ad Review Site. Click... } – Five Remarkable Super Bowl Ads
  • Jeffrey S. Ball { I always find this an interesting struggle between creativity to cut through the clutter like most advertisers do for something like the Super Bowl vs... } – Five Remarkable Super Bowl Ads
  • Alex Butterman { For next year's competition, you should tackle the issue of getting Dominican Republicans to use seatbelts. From what I am hearing in the media, that... } – Notes from the Kellogg Healthcare Case Competition
  • Ted Morris { Interesting to see if these brands play out vis-a-vis the PIMS principles through to the end of 2017 } – Six Brands to Watch in 2017
  • timcalkins { This will indeed be interesting to watch. The presidency brings with all sorts of branding cues, which makes it very powerful. Brand Trump + Brand... } – 2017’s Brand to Watch: Donald Trump
  • Jill Carr { Hi Professor Calkins, What about the "brand" of the President of the United States? I feel as if there is also a brand image associated... } – 2017’s Brand to Watch: Donald Trump
  • Read more Comments »

Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.