About

TC Photo 9 HRTim Calkins helps people build strong and profitable brands.

Tim is clinical professor of marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy, Biomedical Marketing and Marketing Driven Growth, in the full-time, part-time and international executive MBA programs. He is co-academic director of Kellogg’s branding program.

Tim has received numerous teaching awards. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s almost 40 year history to have won it twice. He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards and the Kellogg Executive MBA Program’s Top Professor Award four times.

He is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Expert Marketer Magazine name Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He was co-editor of Kellogg on Branding (John Wiley & Sons, 2005).

Tim manages Building Strong Brands, a blog on brand strategy. He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision.

Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years the program has generated more than five billion media impressions.

In addition to teaching at Kellogg Tim works with major corporations around the world on strategy and branding issues. His recent clients include Novartis, Eli Lilly, Baxter, Halyard Health and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm.

Tim is frequently cited by the media; he has been quoted in publications including Business Week, the Financial Times, the Wall Street Journal and the New York Times. He has appeared on all of the major television networks.

He serves on the board of the Alliance Française de Chicago. He completed two terms on the board of the Lycée Français de Chicago, Chicago’s French-International School.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led businesses including Miracle Whip, Taco Bell, Parkay, Seven Seas and DiGiorno. While at Kraft he was responsible for the launch of more than two dozen new products.

He received his BA from Yale and his MBA from Harvard.

Tim lives in Chicago with his wife and three children.

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Conversation Across the Site

  • Amrit Plaha Chavada { Brilliantly written! However, I do think it'll be a huge challenge for him to appeal to newer groups without alienating his core audience. } – Branding Advice for Donald Trump
  • Tom { Chillingly compelling, Tim. When we do this for typical business product selling it seems so benign; not in this context though...same theories, same theories. Yikes.... } – Branding Advice for Donald Trump
  • Michelle { I have lowered the price of my home two times over the last 6 weeks still no bookings, so I am now giving to Homeway... } – Why Homeaway’s New Fee Makes Sense
  • Jack Hurst { Professor is it possible you might be biased in your opinion since you and Tom Hale (COO of HomeAway) attended Harvard together? } – Why Homeaway’s New Fee Makes Sense
  • Jack Hurst { The professor's article once again proves the adage "Those that can, do; those who can't, teach". } – Why Homeaway’s New Fee Makes Sense
  • Melissa Jamison Roberts { Professor, as I'm sure you've told students, you need to study/research/understand subjects before writing on them. Sadly, it's very evident that you are ignorant on... } – Why Homeaway’s New Fee Makes Sense
  • Read more Comments »

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Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.