About

TC Photo 9 HRTim Calkins helps people use marketing strategy and branding to build strong and profitable businesses.

He is clinical professor of marketing at Northwestern University’s Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing decisions in the full-time, part-time and executive MBA programs. He is co-academic director of Kellogg’s branding program.

Tim has received numerous teaching awards. He received two Kellogg Faculty Impact Awards and the Top Professor Award from the Kellogg Executive MBA Program four times. He also received the Sidney J. Levy Teaching Award and the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg. He is one of only three professors to have received the Lavengood Award twice in its more than thirty year history.

Tim leads two annual events at Kellogg, the Kellogg Super Bowl Advertising Review and the Kellogg Biotech and Healthcare Case Competition.

He is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012) and Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005).

Tim has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision.

In addition to teaching at Kellogg Tim works with major corporations around the world on strategy and branding issues. His recent clients include Novartis, Eli Lilly and Takeda. He is managing director of Class 5 Consulting, a marketing strategy firm.

Tim is frequently cited by the media; he has been quoted in publications including Business Week, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He has appeared on NBC, CBS, ABC, Fox, and CNBC.

He serves on the board of the Chicago Business Marketing Association, the Alliance Française de Chicago and the Lycée Français de Chicago, Chicago’s French-International School.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led businesses including Miracle Whip, Taco Bell, A.1. steak sauce, Seven Seas and DiGiorno. While at Kraft he was responsible for the launch of more than two dozen new products.

He received his BA from Yale and his MBA from Harvard.

Tim lives in Chicago with his wife and three children. He loves to canoe, ski and hike in the mountains.

Contact Online (847) 467-3209

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Conversation Across the Site

  • timcalkins { Danielle---Thanks for the thoughtful comment. I wonder what is the most compelling benefit for Airbnb to communicate. For me, I was looking for an interesting... } – Making Sense of Airbnb’s New Campaign
  • Cesare { Funny enough, in my view the point of the event is not just 'introduce people to the brand', but give you a sneak peek that... } – How Porsche Builds Its Brand
  • Danielle Wipperfurth { Professor, thank you for this thoughtful post. I agree with you that lesser known brands and products need to first educate customers before using aspirational... } – Making Sense of Airbnb’s New Campaign
  • Chorn { I would ask a question. Why do you so wholeheartedly defend Houlihan's in this? Fake service dogs are a real issue and they endanger those... } – Houlihan's Recovers from a Brand Stumble
  • Eric { It's all about experience, just like Apple, but in a even more luxury way. } – How Porsche Builds Its Brand
  • Eduardo Oliveira { I live in Brazil, where the govt is "active" on regulating almost everything and increases taxes like no other govt. The result - and current... } – A Marketer Looks at Capitalism
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Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.