There will be a lot of second guessing here in Chicago now that the city’s Olympic bid has failed. People will probably point to a weak final presentation, an over-reliance on celebrities and the geographic composition of the IOC. These are all fair points. One issue that certainly played a role was the lack of […]
This afternoon the Penske Automotive Group announced that its bid to acquire the Saturn brand had fallen through. As a result, General Motors will be discontinuing the brand. This is sad news. At one time Saturn was a wonderful brand. General Motors created Saturn in 1990 in a bold effort to compete with the imports. Saturn was […]
Never underestimate the power of a simple, compelling idea. More than three years ago Apple rolled out a series of ads featuring the Apple and PC characters. The initial spots were terrific. They grabbed your attention and communicated a benefit. Perhaps more importantly, there was no confusion about who the ads were for: Apple. Since […]
The New York Times on September 21 featured an interesting article about branding tuna in Japan. It is a wonderful example of the power of branding. Sashimi is big business is Japan, with tuna attracting much of the attention. And the finest Pacific bluefin tuna in Japan supposedly comes from a small town called Oma. […]