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Brands in the News Archives - Page 16 of 19 - STRONGBRANDSSTRONGBRANDS

Brands in the News

Three Things We Can Learn from Ron Johnson

9 Apr 2013  

Ron Johnson is out at JC Penney. His seventeen month stint at the retail giant will go down in history as one of the great leadership fiascos of the decade. We can learn a lot from Ron Johnson’s tenure at JC Penney. Here are three of the key lessons.   – It is easier to […]

Brands in the News

The Switzerland Puzzle

8 Apr 2013  

In late March I spent several days over in Zurich leading a program for a global pharmaceutical company. I found Switzerland to be a surprising place. The first surprise was that the prices are remarkably high in Switzerland. I had perhaps the most expensive cup of coffee of my life at Starbucks across from the central train station in […]

Brands in the News

Branding Kevin Ware

1 Apr 2013  

I suppose this isn’t the moment to be thinking about Kevin Ware’s personal brand. After his spectacular and horrifying injury at yesterday’s NCAA game, the Louisville basketball player should focus on his recovery. I’ve had a little experience with orthopedic injuries myself and can only imagine the road ahead. Physical therapy, it turns out, is […]

Brands in the News

Betting on the New York Times

4 Mar 2013  

Struggling companies often do better when they focus on their core brand. There are good reasons to have many different brands. A broad portfolio lets you target different customers with unique brands. It also reduces risk; if one brand gets into trouble the other brands can help offset the declines. The problem is that managing a big brand […]

Brands in the News

Learning from Tesco’s US Disaster

9 Dec 2012  

Last week British grocery giant Tesco threw in the towel and announced that it would stop investing in its U.S. business. The company will either close or sell its nearly two hundred store “Fresh & Easy” chain. This isn’t surprising news; the U.S. business had apparently been struggling for years. Since its opening in 2007, Tesco has […]

Brands in the News

Learning from Obama’s Big Win

7 Nov 2012  

Now that President Obama has secured another four years in the White House it is time to reflect on the election and what we can learn about marketing and branding from the past few months. There will be time for in-depth analysis and consideration, but here are three initial observations. 1.  Marketing isn’t cheap. Total […]

Brands in the News

New Product Strategy, Romney and Obama

24 Oct 2012  

This week I talked about launching new products in my marketing strategy class at Kellogg. The students and I spent a lot of time discussing new product strategy in familiar categories including technology, FMCG, pharmaceuticals and financial services. We didn’t spend a lot of time on the biggest new product battle taking place right now: […]

Brands in the News

Red Bull’s Branding Triumph

14 Oct 2012  

Today Felix Baumgartner jumped from a space capsule and plummeted 24 miles back to earth. The entire event, broadcast live on TV, was riveting. I watched it all unfold, riveted to the screen. The event was a triumph for Felix and his team. It was a triumph for Red Bull and an example of world-class brand building. […]

Brands in the News

A Remarkable Political Ad

20 Sep 2012  

The 2012 presidential campaign is in full swing as Mitt Romney and Barack Obama battle for voters. Unfortunately, I don’t get to see much of it since Obama will almost certainly win Illinois. Romney is fighting elsewhere. Political campaigns are marketing battles; the candidates are fighting for votes, not sales. The challenge is to win […]

Brands in the News

Calling Your Customer an Idiot

9 Sep 2012  

Michael O’Leary, CEO of Ryanair, is in a bit of hot water. According to the Irish Independent, O’Leary recently called Ryanair passenger Suzy McLeod an “idiot” and “stupid.” When asked about this odd approach to customer service, O’Leary did not back down. He explained, “I had not been intemperate, I had not lost my temper […]

Brands in the News

Olympics Advertising: Building the P&G Brand

6 Aug 2012  

The Olympics is entering its second week, so it is a good time to take a look at the advertising. I’ll post my thoughts on a few of the spots this week. First up: P&G P&G became an Olympic sponsor in 2010. This year we are seeing the company’s first big campaign. The overall message […]

Brands in the News

PepsiCo’s Yogurt Challenge

15 Jul 2012  

PepsiCo is entering the yogurt category. Last week a number of news outlets reported that the company will soon start selling yogurt in several cities in the Northeast. PepsiCo has formed a partnership with German dairy company Theo Muller and will sell yogurt under the Muller brand. This isn’t a small introduction; the two companies […]