About Blog Articles

This blog highlights interesting developments in the world of marketing and branding.

It is primarily for my current and former students, but everyone is welcome to follow along and comment.

I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.

Expect to see about a post every week, or every other week.

If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins

 

 

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Conversation Across the Site

  • David Rose { This sounds very very difficult. You put alot of energy into it and obviosly care. I would suggest you focus on the room and let... }
  • M E Lesniak { I think you picked the wrong hill to stand on. You work at one of the most expensive degree factories in the country and I’m... }
  • Stephen Calkins { Forgiveness based on income? What if it is a wealthy family that figured borrowing cheaply was a good deal, but there is massive wealth? What... }
  • Todd Holscher { Transparency in pricing is a very good idea. Students will still susceptible to the influence of marketing and advertising by colleges, but it’s the right... }
  • Emita Hill { Vast sums of money. Alternatively provide more support to state schools so they can lower tuition and maybe to privates strictly for scholarships. }
  • David Rose { Tim, I dont think your views are balanced. You obviously are being paid by these loans. The money has been given to your university and... }
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Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.