STRONGBRANDS    Professor Tim Calkins, Kellogg School of Management

Chicago built its brand this week by hosting Nik Wallenda’s high-wire walk across the city.

The event attracted attention around the world. It was a terrific moment for Chicago; the event highlighted Chicago’s remarkable urban center. While people were watching Wallenda they were also watching Chicago.

This is how great brands are built in the world today.

You can read my perspective on it in the Huffington Post. Click here to read it.

 

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