STRONGBRANDS    Professor Tim Calkins, Kellogg School of Management

For the past 20 years, students at Kellogg have been evaluating all the Super Bowl ads to determine which were most effective. Which ads did the best job building the business and the brand?

I am counting down the top advertisers, the brands that received the most grades of A and B. Below you can see the top 3. These are companies that consistently developed and ran outstanding advertising. An impressive accomplishment.

You can see #4-6 here and #7-9 here. You can learn more about the Kellogg Super Bowl Advertising Review here.

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