STRONGBRANDS    Professor Tim Calkins, Kellogg School of Management

Students from Northwestern University’s Kellogg School of Management have been evaluating Super Bowl ads for the past 20 years in the Kellogg Super Bowl Advertising Reivew.

In this series of videos, I am counting down the top advertisers; these are the brands that have received the most grades of A and B from the panel over that period.

Here are the #4 – #6 advertisers. You can see the #7 – #9 advertisers here.

 

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