STRONGBRANDS    Professor Tim Calkins, Kellogg School of Management

McDonald’s won the 2015 Kellogg Super Bowl Advertising Review. Almost 70 Kellogg MBA students reviewed all the spots and put McDonald’s at the top of the list.

Here are the grades. I will publish a full analysis later today.

Grade: A

McDonald’s

Always

Budweiser and Bud Light

Clash of Clans

Coke

Fiat

Grade: B

Avocados from Mexico

BMW

Discover

Dodge

Doritos

Dove

Kia

Mercedes

Microsoft

Mophie

Skittles

T-Mobile

Turbo Tax

Victoria’s Secret

Wix

Grade: C

Carnival

Essurance

Game of War

Go Daddy

Jeep

Jublia

Loctite

Nationwide

NFL

Skittles

Snickers

Sprint

Toyota

Weathertech

Weight Watchers

Grade: D

Geico

Heroes Charge

Lexus

Nissan

Skechers

Grade: F

Squarespace

Events

On Tuesday at noon, Derek Rucker and I will be holding a webinar on the Super Bowl ads. You can sign up here.

That evening, I will be doing an event at Kellogg’s downtown campus in Chicago. You can sign up here.

---