Defensive Strategy

Something Different from Apple

17 Aug , 2012  

Apple is a remarkable business success story; through creativity, strategic thinking and almost flawless execution it has become the dominant technology firm in the world and made many people wealthy in the process.

The key question now: can Apple keep it up?

It is certainly possible; Apple has motivated and talented employees, wonderful products, a huge pile of cash and a terrific brand.

Today’s news, however, is a bit concerning.

According to Bloomberg, Apple is publicly admitting that it made mistakes with its store network:

“’We recently implemented some changes in retail staffing,’ said Kristin Huguet, a spokeswoman for Apple. ‘Making these changes was a mistake and the changes are being reversed.’”

On its own, this isn’t a big deal. But it does suggest that the era of Apple’s flawless execution is coming to an end and there are some challenging times ahead.


1 Response

  1. It’s interesting that you post this on the same day that Apple reaches it’s all time high stock price ($648.19) and goes through the $600 billion+ market cap! These markets are really difficult to judge sometimes, aren’t they?

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