jetpack domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/timcalkins/wp-includes/functions.php on line 6114wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/timcalkins/wp-includes/functions.php on line 6114fullby domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/timcalkins/wp-includes/functions.php on line 6114If you’ve been watching the Olympics you’ve seen a lot of swimming and gymnastics. You’ve also seen a lot of Omega.
The Olympic Games is a core part of Omega’s global marketing effort. This year Omega invested a small fortune creating a rather striking spot featuring the Rolling Stones song, “Start Me Up.” Licensing for the song alone was probably near $500,000.
[youtube=https://www.youtube.com/watch?v=QSRXCVfJAOE]
So does it work?
I think so.
Any effective spot has to deliver against the 3 Bs: breakthrough, benefit and branding.
The Omega ad certainly has breakthrough; the music is instantly recognizable and the images are powerful. The ad draws you in.
The benefit is also clear. Omega is the official time-keeper of the Olympic Games, which means that it must be accurate and reliable. It is hard to think of a more powerful endorsement.
The branding is a little weak, to be honest; it comes mainly at the very end of the spot with only a visual image. But Omega is running the ad so much that eventually the linkage works.
Omega captures the spirit of the Olympics: the drama and the excitement. Using a Rolling Stones tune fits with the setting. Most important, Omega’s spot delivers a benefit that is relevant.
I’ll give Omega a Gold for this one.
advertising is of course necessary if you want to reach a lot of costumers for your products.*
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