Defensive Strategy

Good News for the Coffee Industry

18 May 2012  

We got a lot of rather tough news this week, from more financial issues in Europe to slumping sales at J.C. Penney. But it was a good week for the coffee industry: the New England Journal of Medicine published a study showing that coffee consumption had a positive impact on mortality.  And the more you coffee drink, the lower your chance of death.

You can read the study here: https://www.nejm.org/doi/full/10.1056/NEJMoa1112010

I drink a lot of coffee so this is great news.

Things are unraveling in Europe but we can at least feel good about coffee.


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