Defending Your Brand

UBS: Attire and Branding

17 Dec , 2010  

The Wall Street Journal reported this week that financial giant UBS is out with a new dress code for its Swiss employees.  You can read the article here: http://online.wsj.com/article/SB10001424052748704694004576019783931381042.html The UBS code is rather impressive; it is 44 pages long and includes lots of advice on dress and person hygiene.  It document reviews how to […]