Brands in the News

P&G’s Pringles Sale: Bad News for PepsiCo

7 Apr , 2011  

Yesterday P&G announced that it was selling the Pringles brand to Diamond Foods. This is a good move for P&G and Diamond. It is bad news for PepsiCo. Pringles is a fascinating marketing story. Despite a very slow start, P&G supported Pringles for many years and eventually the brand caught on. P&G created great advertising […]

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