Defending Your Brand

Oprah’s Branding Challenge

25 May , 2011  

Oprah Winfrey is one of the world’s most gifted brand builders; over the years she has demonstrated her ability to create and build a truly remarkable brand. But she now faces a rather big challenge: evolving her brand. Today Oprah signed off, ending her run as a daytime talk show host. In branding terms, she just […]