Books

Tim Calkins is the author of two books: Breakthrough Marketing Plans (Palgrave Macmillan 2008 and 2012) and Defending Your Brand (Palgrave 2012). He is also co-editor of Kellogg on Branding (John Wiley & Sons, 2005).
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Archives

Conversation Across the Site

  • tomelmer1 { Budweiser an American Brand? Not to me. Last I checked Belgium InBev bought them. Either way, this beer drinker will never ask for a Bud.... } – Budweiser’s Smart New Product
  • Thyra Obuobi { Was just wondering what "fifth third" is all about especially for somebody who is not resident in North America. Sounded ridiculous and this acquisition is... } – Drop the Fifth Third Brand!
  • harry kane { thanks } – Drop the Fifth Third Brand!
  • Jim Stawicki { Couldn't agree more! I always wondered what was behind this abomination. Now we know. Thanks for putting some legitimate clothes on the emperor, Tim. } – Drop the Fifth Third Brand!
  • Jill Orum { Totally agree!! For as long as I recall, I ask myself every time I drive past one of those banks "why would they stick with... } – Drop the Fifth Third Brand!
  • Kathy Kraas { Interesting. I hadn't considered the silliness in the name until you pointed it out but was very interested to see the merger. } – Drop the Fifth Third Brand!
  • Read more Comments »

Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.