Books

Tim Calkins is the author of three books: How to Wash a Chicken – Mastering the Business Presentation (Page Two, 2018),  Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012) and Defending Your Brand (Palgrave Macmillan, 2012). He is also co-editor of Kellogg on Branding in a Hyper-Connected World (John Wiley & Sons 2019) and Kellogg on Branding (John Wiley & Sons, 2005).
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Conversation Across the Site

  • emitahill { Great analysis. I hadn't pinpointed the corporate enemy as clearly as you have here. But it follows over her earlier role in the Clinton administration... } – Elizabeth Warren's Savvy Marketing Strategy
  • Kathy Kraas { Let's hope the differentiation catches fire. Fingers crossed, fingers crossed. She still has much to do to penetrate very specific voting blocks. Hopefully she reads... } – Elizabeth Warren's Savvy Marketing Strategy
  • emitahill { Hilarious and accurate lesson, Tim. I already watched and loved Colbert's take on it. But DT heeds no lessons and observes no facts that contradict... } – Learning from Trump’s Weather Map Fiasco
  • jnemery { Well, you are right about the relationships, but you are wrong about the hogs not being better. A 4-H hog is hand-raised, the feed carefully... } – Learning from a 4-H Market Pig Auction
  • Anne { As soon as I found out Clorox bought Burt's Bees I knew they were going to start polluting the products! Come on...it's Clorox. Why would... } – Clorox Stumbles with Burt's Bees
  • emitahill { That's a devastating story and just as many smaller dairy farms are shutting down. Read Madeleine's story about Leelanau Cheese on FB. It will be... } – Fair Oaks Deals With a Brand Crisis
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Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.