Books

Tim Calkins is the author of three books: How to Wash a Chicken – Mastering the Business Presentation (Page Two 2018),  Breakthrough Marketing Plans (Palgrave Macmillan 2008 and 2012) and Defending Your Brand (Palgrave 2012). He is also co-editor of Kellogg on Branding (John Wiley & Sons 2005).
bookDefendingYourBrand bookKelloggBranding bookBreakthroughMarketing

Archives

Conversation Across the Site

  • emitahill { That's a devastating story and just as many smaller dairy farms are shutting down. Read Madeleine's story about Leelanau Cheese on FB. It will be... } – Fair Oaks Deals With a Brand Crisis
  • davetuchler { Horrifying story. Immediately brought to mind Boeing (737 MAX) and Vale (failed dams) -- loss of human lives, made more tragic by corporate indifference, incompetence,... } – UNC Health Care’s Brand Crisis
  • Sat Ganesha S. Khalsa { I postulate this happens at ALL organizations, an organization does not arrive at a tragedy of this proportion without signals, many signals. Yes, there is... } – UNC Health Care’s Brand Crisis
  • emita Hill { A tragic story and yes, clumsily handled. } – UNC Health Care’s Brand Crisis
  • emita Hill { Truly a tragedy on many levels with branding not the least of them. } – Sri Lanka’s Brand Disaster
  • Marina { I believe something to think is also the switch between one generic and the other. Usually the generic proves bioquivalence with one brand, but not... } – Time to Rethink Generic Drugs
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Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.