Publications

Tim Calkins is the author of Breakthrough Marketing Plans (Palgrave Macmillan 2008 and 2012) and Defending Your Brand (Palgrave 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005). He has also written more than a dozen teaching cases including Crestor, Carolina Lunker Sauce and Xigris.
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Conversation Across the Site

  • Thom Disch { There are similar taste tests done with vodka, where the best vodka is supposed to be the one with the least taste (flavored vodkas excepted)... } – Beer and the Power of Branding
  • emitahill { Fascinating. So it's all about branding, and ultimately all about marketing, and behind the marketing, money, whether it's beer or politicians. He who pays the... } – Beer and the Power of Branding
  • Stephen Calkins { Embarrassing that a Kellogg beer club would hold a taste test among light beers which, almost by definition, have no taste! And I know it's... } – Beer and the Power of Branding
  • Emma Stockdale { I'm curious how much of this resulted as a byproduct of broader company culture / official protocol (why did they board the plane if they... } – United’s Branding Disaster
  • emitahill { Really bad. I waited 10 hours in an airport Saturday. Problem was that the airline had not grounded planes and canceled flights in really bad... } – United’s Branding Disaster
  • Alain Weber { Indeed Tim, this is a rough day for United. This brutal action was certainly unexpected. But, upon reflecting on general airlines' attitude toward passengers, I... } – United’s Branding Disaster
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Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.