Publications

Tim Calkins is the author of Breakthrough Marketing Plans (Palgrave Macmillan 2008 and 2012) and Defending Your Brand (Palgrave 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005). He has also written more than a dozen teaching cases including Crestor, Carolina Lunker Sauce and Xigris.
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Archives

Conversation Across the Site

  • Stephen Calkins { Stunning turn-around to think that the once-iconic CocaCola is now a brand in serious trouble. Hard-hitting commentary that seems on the mark. } – Trouble at Coca-Cola
  • Thom Disch { Wow the most recognizable brand in the world is in trouble. I can see that. The cultural problems that will present for management will probably... } – Trouble at Coca-Cola
  • Sarah Kemple { Perhaps Coke should consider adopting Charity:Water as one of their community partnerships } – Trouble at Coca-Cola
  • emitahill { Troy Cracker Barrel has internet. I have brunch there with a friend 2-4 times/year coming and going from Hamburg. The display of merchandise is hilarious.... } – Brand of the Month: Cracker Barrel
  • Rod Taylor { It helps that they have a relatively large and high margin "country merchandise" section in the waiting area and that they get 14K visitors on... } – Brand of the Month: Cracker Barrel
  • Stephen Calkins { You were kind not to protest. For an argument that customer service is a key part of iPhone success, see story in today's New York... } – The High Cost of Poor Service
  • Read more Comments »

Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.