Publications

Tim Calkins is the author of Breakthrough Marketing Plans (Palgrave Macmillan 2008 and 2012) and Defending Your Brand (Palgrave 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005). He has also written more than a dozen teaching cases including Crestor, Carolina Lunker Sauce and Xigris.
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Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.