In the Media

Tim is a frequently quoted expert on marketing strategy and branding. Here are some of his quotes and articles:

“Tweeting Accountant Blamed for Best Picture Blunder”
Reuters, February 28, 2017
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Kellogg Insight, February 13, 2017
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CNN, February 9, 2017
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Wall Street Journal, February 7, 2017
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“Brands Start Planning for Unexpected Criticism by Trump”
New York Times, December 25, 2016
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Washington Post, November 17, 2016
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Kellogg Insight, November 2, 2016
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Crain’s Chicago Business, June 1, 2016
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“The Real Story Behind the Shinola Watch Obama Just Gave David Cameron”
Business Insider, May 17, 2016
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“Budweiser’s New Campaign Taps Into Political Climate”
New York Times, May 15, 2016
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“Pepsi Goes for Brevity with Five Second Ads”
USA Today, April 26, 2016
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“Super Bowl Advertisers Tease Viewers Before the Game Even Starts”
Chicago Tribune, January 19, 2016
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“No Fumbles: Advertisers Likely to Play It Safe for Super Bowl 50”
NBC, January 17, 2016
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“After Chipotle Outbreaks, Will ‘Food With Integrity,’ Still Resonate?”
NPR, January 5, 2016
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“Should Santa Be Replaced?”
Huffington Post, December 18, 2015
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“Not All Companies Can Cash in on the Star Wars Hype”
Fortune, December 16, 2015
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“Corona’s Iconic Holiday Ad Returns to TV for 25th Year”
Wall Street Journal, November 25, 2015
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“Michael Jordan’s $8.9 Million Verdict Offers Valuable Lessons”
Chicago Tribune, August 22, 2015
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“Q&A: Why Brand NFL Is Still in Trouble”
Marketing Daily, August 17, 2015
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“Blackhawk’s Patrick Kane Removed From Video Game Cover”
Chicago Tribune, August 12, 2015
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“Google’s Name Change Sounds Crazy But Its Been Done Before”
Fortune, August 11, 2015
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“Negotiation 101: The Real Reason Why Greece Said ‘No'”
Inc, July 8, 2015
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“Walmart is Better Than Starbucks At Talking About Racism”
Fortune, June 24, 2015
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“Houlihan’s Shows Us How to Protect a Brand After a Stumble”
Forbes, June 1, 2015
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“McDonald’s First Turnaround Steps Aren’t Around Food”
Marketplace, May 4, 2015
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“McDonald’s Raising Its Minimum Wage, But Some Say It’s Not Enough”
Chicago Tribune, April 1, 2015
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“Herbalife Unveils Massive Public Relations Blitz in Response to Critics”
Los Angeles Times, March 25, 2015
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“Why Starbucks Has No Business Talking About Race”
Fortune, March 23, 2015
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“Uber Uses Internet’s Foolproof Weapon to Battle Bad PR”
MarketWatch, February 5, 2015
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“Many Super Bowl Commercials Were Sobering and Heartfelt”
Wall Street Journal, February 2, 2015
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“Super Bowl Ads from Start to Finish”
CBS, February 1, 2015
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“Dads, Pups, Kardashian Battle for Super Bowl Ad Buzz”
Reuters, January 29, 2015
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“Super Bowl or Super Ads”
Daily North Shore, January 29, 2015
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“Chrysler’s Pentastar Logo Takes Backseat to FCA”
Detroit Free-Press, November 23, 2014
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“Verizon Hopes to Connect, Get its Message Through”
Chicago Tribune, November 11, 2014
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“How this Kellogg School Prof Would Fix McDonald’s”
Crain’s, November 1, 2014
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“Frack That! Oil Tries to Own a Word that Rallies Critics”
Marketplace, October 8, 2014
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“After the March, What’s Next for Climate Change?”
WBEZ, September 23, 2014
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“NFL Brand Tarnished But Remains ‘Unbreakable’: Experts”
NBC News, September 15, 2014
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“Ghana Airlifts $3 Million for World Cup Squad”
NBC News, June 25, 2014
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“American Apparel Founder Out When Sex Doesn’t Sell”
NBC News, June 19, 2014
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“How Could Hobby Lobby International Avoid Confusion With Hobby Lobby Stores?”
New York Times, May 7, 2014
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“Military, Inc.: How Companies Use SEALs and Soldiers to Sell”
NBC News, April 22, 2014
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“When Geico Accelerated Past Allstate”
Forbes, March 10, 2014
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“Ellen’s Oscar Celeb Selfie a Landmark Media Moment”
Seattle Times, March 3, 2014
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“Going for Gold: Olympic Ad Winners and Losers”
Las Vegas Review-Journal, February 23, 2014
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“A Tale of Two Mercks as Protesters Take On Wrong Company”
Bloomberg, February 10, 2014
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“‘Puppy Love’ Warms Hearts; Diversity Draws Mixed Response”
New York Times, February 3, 2014
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“Outside Opinion: A Game Plan for Super Bowl Advertising”
Chicago Tribune, February 2, 2014
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“Super Spots”
First Business, January 31, 2014
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“Kellogg School Of Management’s 10 Best Super Bowl Ads From The Past Decade”
Forbes, January 23, 2014
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“Detroit: The Branding of a Bankrupt City”
BBC News, January 20, 2014
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“Reborn, Dell Aims Message at Businesses”
New York Times, December 30, 2013
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“‘It’s Not Enough to be Just a Good Brand’”
Hindu Business Line, November 21, 2013
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“Defensive Strategy Needed to Protect Downfall: Tim Calkins”
Economic Times, November 8, 2013
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“Will Starbucks’ Push into Tea Hurt its Coffee Shops?”
Financial Times, October 30, 2013
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“From Tavern to Tacos”
Chicago Grid, August 7, 2013
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“A Small Business Star to be Born This Super Bowl”
Associated Press, July 30, 2013
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“How Transportation Brands Sell Leisure and Sophistication Through Cocktails”
Ad Week, June 20, 2013
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“And the Award Goes to…”
Kellogg School of Management, June 12, 2013
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“J.C. Penney Apologizes in Ad Developed Under Former CEO”
Bloomberg, May 1, 2013
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“Portland Crafts Slogan to Put City on the Map”
Portland Press, April 30, 2013
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“A Tipsy Time With the Half-Naked Bellboy”
Ad Week, March 21, 2013

 

“The Real Reason We Love Some Brand Logos”
Time, March 4, 2013

 

“Pretty Smart Cookies Had Bright Idea During Super Bowl Blackout”
Chicago Tribune, February 5, 2013

 

“Pistachios Beat BlackBerry in Super Bowl’s Advertising Match”
Financial Times, February 5, 2013

 

“Best and Worst Super Bowl Commercials”
Fox News, February 4, 2013

 

“A Postgame Follow-Up on Super Bowl Commercials”
New York Times, February 4, 2013

 

“Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon”
Forbes, February 2, 2013

 

“A Corporate Heretic’s Secret to Success”
Crain’s Chicago, December 10, 2012

 

“Twinkies Could Be History”
ABC Chicago, November 15, 2012

 

“Forming a Bond with Brands”
Chicago Tribune, November 11, 2012

 

“The Best Defense”
strategy + business, November 2, 2012

 

“Sponsors Flee Disgraced Cyclist Armstrong”
Brisbane Times, October 18, 2012

 

“Beachbody the Folks Who Brought You Paul Ryan’s Abs”
Bloomberg Businessweek, September 6, 2012

 

“Ewanick’s Departure From GM And Renewed Questions About The CMO Role”
Forbes, August 2, 2012

 

“Chick-fil-A: Deep Fried Civil War”
Bloomberg BusinessWeek, August 2, 2012

 

“Chick-fil-A ignites culture wars”
NBC Nightly News, August 1, 2012

 

“G’day, London. Let Sydney be your Guide”
MarketWatch, July 24, 2012

 

“Lobster Council Wants Better Ads”
Morning Sentinel, June 12, 2012

 

“Obama Lures Donors with a Hollywood Sweepstakes”
NPR, May 10, 2012

 

“No Backing Away Now from ‘Forward’”
Chicago Tribune, May 7, 2012

 

“Twitter’s # Still Outweighs $”
Chicago Tribune, May 5, 2012

 

“J.C. Penney, Popchips Ads Spark Controversy”
NBC News, May 3, 2012

 

“Is Michael Douglas the Best Man for the FBI Brand?”
Forbes, February 28, 2012

 

“For Super Bowl Ads, No Standout Performer”
The New York Times, February 6, 2012

 

“Big Gamble on Super Ads”
Boston Herald, January 15, 2012

 

“Martha Stewart TV Show to End this Summer”
American Public Media, January 4, 2012

 

“It’s a Small World”
The Daily, November 26, 2011

 

“Israel, The Brand”
New York Jewish Week, November 14, 2011

 

“TeaParty.com: No Politics (Yet) Just Rock and Roll”
Fox Business, October 21, 2011

 

“No Stars for Netflix”
The Daily, September 20, 2011

 

“Analysis: Netflix’s New Name is Slow to Catch Hold”
Reuters, September 19, 2011

 

“Guinness Hopes to Make a Splash in U.S. Beer Market with New Lager”
NPR Marketplace, September 1, 2011

 

“From Boot Camp to C-Suite, Marine Duo Profits off Power Shots”
FOXBusiness, August 5, 2011

 

“Chick-fil-A Presents Chicagoans with a Brand New Experience”
Chicago Tribune, June 22, 2011

 

“Brands Cater to Gay Community”
NPR Marketplace, June 10, 2011

 

“Why Trump Has Already Won”
Fox Business, April 22, 2011

 

“Ronald McDonald Sidelined as Chain Touts Lattes”
Bloomberg, March 2, 2011

 

“Milt Rosenberg Show: 2011 Super Bowl Ads (36.9 MB mp3 file)”
WGN Radio, February 20, 2011

 

“HomeAway Apologizes after ‘Test Baby’ Furor”
Austin American Statesman, February 9, 2011

 

“Super Bowl Ad Message: Recession’s Over, Start Spending”
CNNMoney, February 7, 2011

 

“Chrysler looks to score with 2-minute Super Bowl Ad”
Reuters, February 4, 2011

 

“Super Bowl Ads Tell the Economy’s Story”
MarketWatch, February 4, 2011

 

“Before Sunday, a Taste of the Bowl”
The New York Times, February 3, 2011

 

“Insider Interview Series: Author of Breakthrough Marketing Plans Tim Calkins on Operations, Marketing and Strategy”
www.operationsmanager.com, January 28, 2011

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Conversation Across the Site

  • Thom Disch { There are similar taste tests done with vodka, where the best vodka is supposed to be the one with the least taste (flavored vodkas excepted)... } – Beer and the Power of Branding
  • emitahill { Fascinating. So it's all about branding, and ultimately all about marketing, and behind the marketing, money, whether it's beer or politicians. He who pays the... } – Beer and the Power of Branding
  • Stephen Calkins { Embarrassing that a Kellogg beer club would hold a taste test among light beers which, almost by definition, have no taste! And I know it's... } – Beer and the Power of Branding
  • Emma Stockdale { I'm curious how much of this resulted as a byproduct of broader company culture / official protocol (why did they board the plane if they... } – United’s Branding Disaster
  • emitahill { Really bad. I waited 10 hours in an airport Saturday. Problem was that the airline had not grounded planes and canceled flights in really bad... } – United’s Branding Disaster
  • Alain Weber { Indeed Tim, this is a rough day for United. This brutal action was certainly unexpected. But, upon reflecting on general airlines' attitude toward passengers, I... } – United’s Branding Disaster
  • Read more Comments »

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