Super Bowl Ads

Super Bowl Advertising Review

7 Feb , 2011  

I posted my thoughts on the 2011  Super Bowl ads on the Kellogg Super Bowl Advertising Review blog.  You can see the post here: http://kelloggsuperbowlreview.wordpress.com/

Super Bowl Ads

Super Bowl Preview

3 Feb , 2011  

We are just days away from the biggest advertising event of the year, the Super Bowl. The advertising circus is already well underway, as brands try to get their message out ahead of the game. Still, the big event is the game itself. Going into the game there are several advertisers to focus on. Chevrolet:  […]

Super Bowl Ads

The $200 Super Bowl Ad

11 Feb , 2010  

Stuart Elliott, from The New York Times, wrote in an article earlier this week that the cost to produce one of the Doritos spots that ran on the Super Bowl was less than $200. $200. That is an astonishing figure. I spent many years at Kraft managing brands such as Miracle Whip and Taco Bell.  […]