About Blog Articles

This blog highlights interesting developments in the world of marketing and branding.

It is primarily for my current and former students, but everyone is welcome to follow along and comment.

I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.

Expect to see about a post every week, or every other week.

If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins

 

 

Archives

Conversation Across the Site

  • emita Hill { Truly a tragedy on many levels with branding not the least of them. } – Sri Lanka’s Brand Disaster
  • Marina { I believe something to think is also the switch between one generic and the other. Usually the generic proves bioquivalence with one brand, but not... } – Time to Rethink Generic Drugs
  • Blane McMichen { There are some great points in this article. I believe there are a few more problems hidden just below the surface of these waters. One... } – Time to Rethink Generic Drugs
  • toddholscher { Hmmm... I'm always in favor of companies being able to build brands and increase consumer utility. Money attracts brains, so profit is a must. #1)... } – Time to Rethink Generic Drugs
  • Leonard Abels { Thanks for the thoughtful article. It's obviously an important topic. } – Time to Rethink Generic Drugs
  • emitahill { Wow. Hair-raising, especially the theft. Tech problems are ubiquitous. Hope you've had great sales. } – Learning from a Book Tour
  • Read more Comments »

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