About Blog Articles

This blog highlights interesting developments in the world of marketing and branding.

It is primarily for my current and former students, but everyone is welcome to follow along and comment.

I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.

Expect to see about a post every week, or every other week.

If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins

 

 

Archives

Conversation Across the Site

  • timcalkins { Balancing creativity and a product message is a huge challenge. You can see the framework we use at the Super Bowl Ad Review Site. Click... } – Five Remarkable Super Bowl Ads
  • Jeffrey S. Ball { I always find this an interesting struggle between creativity to cut through the clutter like most advertisers do for something like the Super Bowl vs... } – Five Remarkable Super Bowl Ads
  • Alex Butterman { For next year's competition, you should tackle the issue of getting Dominican Republicans to use seatbelts. From what I am hearing in the media, that... } – Notes from the Kellogg Healthcare Case Competition
  • Ted Morris { Interesting to see if these brands play out vis-a-vis the PIMS principles through to the end of 2017 } – Six Brands to Watch in 2017
  • timcalkins { This will indeed be interesting to watch. The presidency brings with all sorts of branding cues, which makes it very powerful. Brand Trump + Brand... } – 2017’s Brand to Watch: Donald Trump
  • Jill Carr { Hi Professor Calkins, What about the "brand" of the President of the United States? I feel as if there is also a brand image associated... } – 2017’s Brand to Watch: Donald Trump
  • Read more Comments »

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