About Blog Articles

This blog highlights interesting developments in the world of marketing and branding.

It is primarily for my current and former students, but everyone is welcome to follow along and comment.

I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.

Expect to see about a post every week, or every other week.

If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins

 

 

Archives

Conversation Across the Site

  • emitahill { That's a devastating story and just as many smaller dairy farms are shutting down. Read Madeleine's story about Leelanau Cheese on FB. It will be... } – Fair Oaks Deals With a Brand Crisis
  • davetuchler { Horrifying story. Immediately brought to mind Boeing (737 MAX) and Vale (failed dams) -- loss of human lives, made more tragic by corporate indifference, incompetence,... } – UNC Health Care’s Brand Crisis
  • Sat Ganesha S. Khalsa { I postulate this happens at ALL organizations, an organization does not arrive at a tragedy of this proportion without signals, many signals. Yes, there is... } – UNC Health Care’s Brand Crisis
  • emita Hill { A tragic story and yes, clumsily handled. } – UNC Health Care’s Brand Crisis
  • emita Hill { Truly a tragedy on many levels with branding not the least of them. } – Sri Lanka’s Brand Disaster
  • Marina { I believe something to think is also the switch between one generic and the other. Usually the generic proves bioquivalence with one brand, but not... } – Time to Rethink Generic Drugs
  • Read more Comments »

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