About Blog Articles

This blog highlights interesting developments in the world of marketing and branding.

It is primarily for my current and former students, but everyone is welcome to follow along and comment.

I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.

Expect to see about a post every week, or every other week.

If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins

 

 

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Conversation Across the Site

  • Thom Disch { There are similar taste tests done with vodka, where the best vodka is supposed to be the one with the least taste (flavored vodkas excepted)... } – Beer and the Power of Branding
  • emitahill { Fascinating. So it's all about branding, and ultimately all about marketing, and behind the marketing, money, whether it's beer or politicians. He who pays the... } – Beer and the Power of Branding
  • Stephen Calkins { Embarrassing that a Kellogg beer club would hold a taste test among light beers which, almost by definition, have no taste! And I know it's... } – Beer and the Power of Branding
  • Emma Stockdale { I'm curious how much of this resulted as a byproduct of broader company culture / official protocol (why did they board the plane if they... } – United’s Branding Disaster
  • emitahill { Really bad. I waited 10 hours in an airport Saturday. Problem was that the airline had not grounded planes and canceled flights in really bad... } – United’s Branding Disaster
  • Alain Weber { Indeed Tim, this is a rough day for United. This brutal action was certainly unexpected. But, upon reflecting on general airlines' attitude toward passengers, I... } – United’s Branding Disaster
  • Read more Comments »

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