About Blog Articles

This blog highlights interesting developments in the world of marketing and branding.

It is primarily for my current and former students, but everyone is welcome to follow along and comment.

I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.

Expect to see about a post every week, or every other week.

If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins

 

 

Archives

Conversation Across the Site

  • emitahill { Great list, Tim. And you picked in my estimate the two brightest and shiniest political brands and the most fun and hopeful to watch. Young... } – 2019 Brands to Watch
  • Rhonda Sherwood { J & J has known for years that the talc in their baby products is harmful. Years ago, J & J promised to stop using... } – 2019 Brands to Watch
  • Todd { Pricing in pharam is a particularly dynamic area. My son was recently diagnosed type one diabetic -- I now have distinct awareness of lower prices... } – 2019 Brands to Watch
  • Jacqui { On the leave behind issue, a well written summary or a snappy infographic that provides your audience with what they need to follow-up with you... } – The Problem Isn't PowerPoint
  • Jacqui { My friend and colleague Eric Bergman has written extensively on this issue and for decades has espoused a presentation that engages audiences in conversation. It... } – The Problem Isn't PowerPoint
  • timcalkins { Todd--A great issue to consider. There is no doubt that e commerce is changing the game for private label players. I'll dig into it a... } – My 2018 Brands to Watch – A Look Back
  • Read more Comments »

Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.