It is primarily for my current and former students, but everyone is welcome to follow along and comment.
I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.
Expect to see about a post every week, or every other week.
If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins
The website of Tim Calkins - helping people use marketing strategy and branding to build strong and profitable businesses.
Tim is a clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing decisions in the full-time, part-time and executive MBA programs. He is co-academic director of Kellogg's branding program.