About Blog Articles

This blog highlights interesting developments in the world of marketing and branding.

It is primarily for my current and former students, but everyone is welcome to follow along and comment.

I try to highlight brands in the news. The goal is to apply the theories I teach in class to current events.

Expect to see about a post every week, or every other week.

If you have a question or a suggestion, feel free to contact me. You can also reach me on Twitter: @timothycalkins

 

 

Archives

Conversation Across the Site

  • Thom Disch { Great observations! I wonder what will be the new rising brand stories for 2018? What will be the driving force that enables them to rise... } – Brands to Watch in 2018
  • timcalkins { Dave---Well said. It certainly feels like a return to the core for the BMW brand. } – BMW Embraces its German Roots
  • davetuchler { I suspect part of this is due to BMW losing traction (sorry) in the US; positioned as the Ultimate Driving Machine, steering and suspensions on... } – BMW Embraces its German Roots
  • lfisher { Funny -- we just went through the same exercise and ended up the same place. Brand was huge in our choice. First, we looked at... } – Buying a New Car and the Power of Brands
  • Thom Disch { This is an interesting discussion. I think there maybe a difference between big brands, like auto companies and small brands, like say, pasta manufacturers. The... } – Buying a New Car and the Power of Brands
  • timcalkins { I wouldn't rule out a new one! The new small cars are remarkably inexpensive, and you can play one dealer off the next to get... } – Buying a New Car and the Power of Brands
  • Read more Comments »

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