Defending Your Brand

Carnival’s Branding Problem

23 Jan , 2012  

This is tough time for Carnival, the world’s largest cruise company. The big issue, of course, is the sinking of the Costa Concordia off the coast of Italy. This is a branding disaster for Costa and for Carnival. The problems are fairly obvious. First, it is tragedy, with more than a dozen deaths. Second, this […]

Defending Your Brand

Cardinal George’s Branding Lesson

9 Jan , 2012  

Chicago’s Cardinal Francis George recently provided a vivid lesson in the power of branding. Several weeks ago, organizers changed the route and start time of Chicago’s gay pride parade. Cardinal George was concerned that the new schedule would result in the parade interfering with the morning worship service at a neighborhood church. On Christmas, a […]