Defensive Strategy

The Sears Endgame

29 Dec 2011  

This week brought more bad news from Sears, with the company reporting weak holiday sales and announcing that it would close more than 100 stores and take a $1.8 billion charge. Sears is a fading enterprise. Sales are down from $53.0 billion in fiscal year 2007 to $43.3 billion in 2011. The stock is trading […]

Brands in the News

Hilton Recovers

12 Dec 2011  

Last week I wrote a post about my stay at the Minneapolis Hilton and how the front desk team didn’t respond when I informed them that my visit was rather disappointing.  I used it as an example of a missed opportunity in service recovery. Several hours after I put up my post, however, I heard from […]

Brands in the News

Hilton’s Missed Opportunity

8 Dec 2011  

Service recovery is incredibly important, especially in a world with blogs, Facebook and Twitter.  An unhappy customer can do a lot of damage. Sometimes there isn’t much you can do; the person is unsatisfied for one reason or another but you don’t find this out and so can’t address it.  It is hard to deal […]