Dunder Mifflin Paper
Quill, an office supply company owned by Staples, announced today it was introducing Dunder Mifflin paper. Dunder Mifflin, of course, is the fictional company featured on NBC’s popular show The Office. So is this a smart move? I think so, for three reasons. First, it will create enormous PR buzz. The news is already showing up in […]
Black Friday Fades
Black Friday, the day after Thanksgiving, is a day unlike any other. It is the one day of the year when everyone in the United States is expected to go shopping. And many people do. Stores feed the frenzy with aggressive deals, encouraging people to get out early and line-up for the biggest savings. The […]
Three Notable Articles
Today’s Wall Street Journal has three notable articles about branding. All three are worth a read. The first article is one about the challenge of creating a powerful brand experience when shipping items through the mail. This is a significant issue; when a customer purchases a product at a high-end retailer, the buying experience is an […]
Walmart’s Healthcare Opportunity
This morning NPR reported that Walmart was planning to become a major player in healthcare in the United States. This afternoon Walmart denied the story, saying the document NPR saw was real but “overwritten and incorrect.” Reuters quoted Dr. John Agunobi, president of Walmart U.S. health & wellness as saying, “We are not building a […]