Branding Insights

Why Green Products Don’t Sell

22 Apr , 2011  

The New York Times has an interesting article on the front page this morning: “As Consumers Cut Spending, ‘Green’ Products Lose Allure.” The article notes that sales of a number of environmentally friendly products such as Clorox’s Green Works have fallen sharply. The article presents the results of a study done by Sanford C. […]

Brands in the News

Flip: Time to Update the Slides

13 Apr , 2011  

I am always looking for examples of great marketing to include in my different courses. For the past few years, one of my favorite examples in the area of new business strategy has been Flip. Flip is a wonderful example of a company changing the rules in an established category. When Flip entered the video […]

Brands in the News

P&G’s Pringles Sale: Bad News for PepsiCo

7 Apr , 2011  

Yesterday P&G announced that it was selling the Pringles brand to Diamond Foods. This is a good move for P&G and Diamond. It is bad news for PepsiCo. Pringles is a fascinating marketing story. Despite a very slow start, P&G supported Pringles for many years and eventually the brand caught on. P&G created great advertising […]