Defending Your Brand

Wal-Mart’s Branding Challenge

22 Feb , 2011  

Today Wal-Mart announced that its U.S. division is continuing to slump. For the seventh consecutive quarter, same store sales declined. This of course is not good news. There are many factors behind the move, but I suspect one of the primary issues driving the decline is Wal-Mart’s growing focus on private label products. Wal-Mart grew with […]

Super Bowl Ads

Super Bowl Advertising Review

7 Feb , 2011  

I posted my thoughts on the 2011  Super Bowl ads on the Kellogg Super Bowl Advertising Review blog.  You can see the post here:

Super Bowl Ads

Super Bowl Preview

3 Feb , 2011  

We are just days away from the biggest advertising event of the year, the Super Bowl. The advertising circus is already well underway, as brands try to get their message out ahead of the game. Still, the big event is the game itself. Going into the game there are several advertisers to focus on. Chevrolet:  […]