Defending Your Brand

The End of Mercury

28 May , 2010  

Ford is killing off the Mercury brand. This news is getting a lot of attention today, with a big article on the front page of the Wall Street Journal, but it shouldn’t be a surprise.  Mercury has been fading for years. Indeed, the only notable thing here is just how long it took Ford to […]

Brands in the News

Michigan Sticks with a Winner

20 May , 2010  

Things are tough in Michigan.  Tax revenues are slumping.  The U.S. auto industry continues to struggle.  And the big news in Detroit is that the city is getting ready to knock down thousands of buildings, which is always a sign of progress. Despite all this, Michigan is continuing to invest in its compelling tourism campaign, […]

Defending Your Brand

Sizing up the Pampers Crisis

13 May , 2010  

Just how big is the Pampers crisis? P&G recently introduced Pampers Dry Max, replacing Pampers Cruisers and Swaddlers. The Dry Max product features an extra absorbent liner which makes the diapers thinner and improves overall performance. The Dry Max product is also cheaper to manufacturer than the old product, so P&G builds profits without taking […]

Defending Your Brand

GM’s Marketing Struggles

7 May , 2010  

General Motors continues to flail in the marketing area. This week brought two rather disconcerting announcements. First, GM announced that (surprise!) it was appointing a new head of U.S. marketing. This is apparently the fourth person to hold the post in the past 12 months, which means GM is going through marketing leaders about every […]