The good people at Kohl’s would be wise to consider the law of diminishing returns and slow the pace of email promotions. I’m always happy to sign up for promotional programs. I sign up in part to learn about good deals. But I mainly sign up to see what people are doing in terms of […]
I spent the last week in Turkey teaching a course on branding. While I was there a major snowstorm descended on Chicago. So I followed the storm, from a distance, by frequently checking the Chicago Tribune web site. And as the snow flew, who bought all the advertising space on the Chicago Tribune home page? It […]
It is always delightful when theory and reality align. I spend a lot of time in my courses at Kellogg discussing marketing theories. I also spend time explaining why the theories don’t always work. Every situation is unique, and sometimes companies violate basic marketing rules and succeed nonetheless. In the Tiger Woods case, the theory […]
Yesterday General Motors CEO Fritz Henderson stepped down. Apparently the GM board, concerned that things were not changing quickly enough under his leadership, asked him to step aside. Fritz was CEO for less than a year. Churning through CEOs is not the way to fix GM. General Motors has many, many problems. But perhaps the toughest […]